PART
A: Article Analysis

Format: Report Format (Table of content & Executive summary)

Length: 1000 Words (Executive
summary and references are not included)

References: APA referencing style

Your presentation and report should
meet the following criteria.

>Give
a (very) brief summary of the key point(s) of the article.

>Discuss how the article(s) relates
to the concept(s) examined in the course (clearly note the concept(s) being
illustrated) and the implications for services marketing practitioners.

>Give
your personal evaluation of, and reaction to, the article(s). Your evaluation
should be based upon the services marketing perspectives you are gaining from
this course. Be honest in your evaluation.

>
Conclusion

Assessment Criteria: This task requires evidence
that you have identified and understood the

key services concepts
illustrated in the article. Further, evidence is required that you can identify

and explain the implications for
the services management of a firm operating in the industry

discussed in your article.

PART B: PowerPoint Presentation 10 Slides:

Content of presentation

• Brief Summay
  of article’s key points
• Link of
  service marketing concepts to the article
• Implications
  for service marketing practitioners
• Conclusion

Attachments:

-article–5-s….doc