Category: Marketing

Assignment 2: Policies and Strategies

Imagine that you work for a pricing strategy consulting business. Select a business that will be your next client.

Write a six to eight (6-8) page paper in which you:

Create a scenario that would result in your client seeking advice from your consulting business.
Create a pricing policy for the selected client and scenario.
Analyze the best price setting process used to establish sustainable and profitable prices for the client.
Evaluate key pricing considerations and strategies relative to the product life cycle of your client’s three (3) top sellers.
Examine the challenges of effectively implementing a new or updated pricing strategy into the client that you selected.
Differentiate between incremental and avoidable costs for your client and analyze contribution margins.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:

Assess and create pricing policies for various purposes including price objections, price increases, economic downturn, and promotional pricing strategies.
Analyze the price-setting process used to establish sustainable and profitable prices.
Evaluate key pricing considerations and strategies relative to the product life cycle.
Examine the challenges of effectively implementing pricing strategy into an organization.
Differentiate between incremental and avoidable costs and analyze contribution margins.
Use technology and information resources to research issues in strategic market pricing.
Write clearly and concisely about strategic market pricing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills. Click here to access the rubric for this assignment.

Assignment 2: Developing, Managing, and Operating a Retail Business

Imagine that you recently took over your friend’s small retail business and you now have to do the following:

Rename the store
Create new hours of operations
Hire two (2) new part-time employees and two (2) new full-time employees
Address a new plan for building your clients and merchandise, and
Address the issues of the remaining employees from the acquired business, who are disgruntled because you are relocating the store to the center of the town where you live.
Consider how you are going to develop, manage, and operate your new retail business.

Additional resources:

http://www.entrepreneur.com/article/75912

http://retail.about.com/od/startingaretailbusiness/tp/checklist.htm

http://www.entrepreneur.com/businessideas/industry/30.html

Write a three to six to eight (6-8) paper in which you:

Propose two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business.
Develop a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation.
Apply the concept of the one-hundred (100) percent location and saturation to your retail store.
Create a design for the most important financial dimensions of your business, and develop a strategic plan for addressing the dimensions that you have indicated.
Create a name, a mission, and a philosophy for your retail store.
Define store hours, including holidays and weekends, and describe the key goals of employee management.
Develop a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

Analyze the retailing consumer and database management in retailing.
Analyze human resource management and financial aspects of operation management in retail organizations.
Describe the dimensions of operating a retail business and the development of merchandise plans.
Use technology and information resources to research issues in retail management.
Write clearly and concisely about retail management using proper writing mechanics.

Discussion Forum Post – Re: Globally Standardized products

Name an advantage and a disadvantage of being able to offer a globally standardized product. Analyze the marketing strategy of a product/company of your choice that you think is doing an excellent job on the global market. Explain their strategy and what makes them “excellent”. Use of data would be a good way to support your thinking.

Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a great place to find resources.

Respond to at least two of your classmates’ postings.

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