“Opportunities”

For this week’s discussion, we will expand on the non-alcoholic beverage business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) in Assignment 2.

For this week’s discussion, please respond to the following:

1. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity. 

Notes: 

• Check out Chapter 9: Strategic Position and Risk Assessment to learn more. 
• You will use this week’s information in Assignment 1, question 7. 

Opportunities:

• Number each opportunity and describe each in a separate paragraph clarifying how your business can grow by pursuing that opportunity.
• To identify opportunities, think of the external environment of the company.
• Opportunities are external to the company, not under your control, but you can take advantage of them to grow your business. 

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow scale.
• Trends in the industry
• Changes in government policy related to your field.
• Changes in social patterns, demographics, lifestyle changes, and so on.
• Local events.

Examples here: https://pestleanalysis.com/swot-analysis-opportunities-definition-examples/

Another example- SWOT analysis for Honest Tea Company – check out the opportunities’ section

• Strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Tea’s business plan (PDF).