Marketing Communication and Brand Strategy

Develop a minimum 900-word branding strategy and marketing communication plan in Microsoft® Word.

This document should address Item a and d of the Situational Analysis and three other elements of the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

You should select and describe each one of the selected five elements for the domestic market and then describe the same selected elements for the foreign market – if the elements are the same, you should explain why they are the same.

The selected company is APPLE INC ; the product/service were iPad, watches, iPhone, televisions, and computers

ADVERTISING AND COMMUNICATION MESSAGES

a – Name an advertising campaign you believe was successful. What made this campaign successful? What was the target market?  What was the conscious message?  What was the subconscious message?  Based on your knowledge of Consumer Motivators, why do you think it worked?

b- Name an unsuccessful advertising campaign. What made this campaign unsuccessful? What was the target market?  What was the conscious message?  What was the subconscious message?  Based on your knowledge of Consumer Motivators, why do you think it did NOT work?

Marketing Communication

• What are the various methods used to make marketing communications more effective?
• What has Facebook done well and why haven’t others copied all aspects of their marketing plan?
• What are the characteristics of a successful brand strategy?

The Key to an Effective Resource Management System

The paper must be about the key to an effective resource management system.

The paper will be researching an writing on the following subtopics below.

·         Resource Planning

·         Aggregate Planning

·         Disaggregation

·         Managing Inventory Resources

·         Benefits, problems/challenges of managing resources

Early childhood educational models

Details: Educational leaders need to be knowledgeable about different early childhood educational models and understand the benefits and challenges of each approach to learning. For this assignment, imagine that you are the director of an early childhood education center, and you have decided to open a new location. Select a geographical area or district you would like to serve, and research the demographics of the surrounding community. Create a 10-15 slide digital presentation for prospective teachers who may consider working at your new center. Specifically, discuss the following different school models: • Project Approach • Head Start • High Scope • Montessori • Reggio Emilia • Waldorf In your discussion, explain the theoretical foundation of each model, and how each model supports the development of the whole child. Of the models listed, choose one model you would use within your early childhood education center. In your presentation, explain why you selected the model, how the model aligns with child-centered beliefs, and why it is a good choice for the demographics of the community you selected. Include a title slide, references slide, and speaker’s notes in your digital presentation. Support your findings with 3-5 scholarly references. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Executive Strategies

Strategies implemented by leaders within their respective organizations can differ depending on several variables. Leaders can be very effective in one sector, but fail in another because the same leadership strategies used in one sector may not apply to another. For example, a leader who uses certain strategies in the military sector may not be successful using those same leadership strategies in a nonprofit charitable organization. Effective leaders use the most appropriate strategies not only for a specific situation, but for the overall sector in which they lead.

Instructions

Focus on the Chief Executive Officer, President, or other title used by the individual at the very top of the organization you have selected as the focus for this course. This individual is ultimately responsible for the organization and usually answers to a board of directors as well as outside stakeholders.

Create a PowerPoint presentation for the board of directors explaining the leadership strategies enacted by the CEO/President. Inform your audience how this leader’s strategies align with the leadership strategies most commonly used within the sector. Determine if the leader is using the most effective strategies, and if not, recommend improvements to assist the board.

Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

Support your presentation with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included. 

Length: 12-15 slides (with a separate reference slide)
Notes Length: 200-350 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.

Social Psychology assignment

Visit the website of The Random Acts of Kindness Foundation, an organization dedicated to altruistic pursuits.

Review the information, literature, and downloadable documents.

Design your own assignment in which you implement five acts of kindness (prosocial behavior). Use your discretion, common sense, and modesty at all times. Do not put yourself in an environment of potential danger or harm.

Write a paper of 500-750 words, in which you:

Describe your implementation of kindness: what did you do, how did you approach the idea, where did you implement it and to whom?

Describe the reactions you perceived from others and yourself.

Describe what you learned about prosocial behavior from this exercise. Compare the actual application of the behavior relative to this topic material.

If you are a faith-based person, explain how your faith helped you implement your helping behavior. If you are not a faith-based person, explain what philosophy, belief system, or values you connected to helping behavior.

When writing in APA style, it is important that your analysis is written in third person. Writing in third person helps with clarity and conciseness throughout your paper. However, some instances writing in first person is acceptable and should be used sparingly. Solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. 

Create a Market entry plan

For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage.  

Complete Part 5 of the Strategic Plan assignment according to the directions in the Part 5: Financials section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Leadership Management

Observation Papers are short papers that relate to the week’s topic/concepts. OPs are not a summary of the readings. They should go beyond a simply summary. They should reflect your observations of the course material. The observations could be based on your own personal experiences or those of your friends, or it could be based on something you heard about in the news or something you read about in another class, or in the popular press. Your observations could be used to illustrate points in the weekly readings, or they could critique or extend the arguments given in the readings. Alternatively, you could relate to the week’s topic or assigned readings in other ways. I am relatively open regarding the manner in which an OP connects to the topic, as long as you take course material and tie it to your observations outside our classroom. 

There is no need for the OP to address all aspects of all the readings–focus on whatever interests you. The goal of the paper is to motivate you to think about the week’s topic and thus deepen your understanding of it, and depth is more important than breadth. In other words, pick one small aspect of the readings for the week and explore it outside of the classroom. Do not try to pick an entire chapter, as this is too broad to cover effectively in two pages.

OPs are limited to two standard pages (not including references). If you refer to your personal experiences, please use pseudonyms when discussing them, irrespective of whether what you say is positive or negative

• All work must be typed and double-spaced with one inch margins and in a 12 point readable font (e.g. Times New Roman or Calibri).
• All sources should be properly cited and referenced in APA format.

“Romantic Facts”

“Reality provides us with fact so romantic that imagination itself could add nothing to them” — Jules Verne

Respond to the above quote.

• Do you agree or disagree?
• What field did you explore in this class, that makes this true? Why?
• What field did you explore that indicates this couldn’t be further from the truth? Why?

Course Takeaway” 

• Share two new insights about compliance auditing fundamentals you have discovered from this course.
• Take a position on whether or not this type of course is essential for every IT professional. Justify your response