Assignment 1: Bottling Company Case Study

Imagine you are a manager at a major bottling company. Customers have begun to complain that the bottles of the brand of soda produced in your company contain less than the advertised sixteen (16) ounces of product. Your boss wants to solve the problem at hand and has asked you to investigate. You have your employees pull thirty (30) bottles off the line at random from all the shifts at the bottling plant. You ask your employees to measure the amount of soda there is in each bottle. Note: Use the data set provided by your instructor to complete this assignment.

Marketing Communication and Brand Strategy

Develop a minimum 900-word branding strategy and marketing communication plan in Microsoft^® Word.

This document should address Item a and d of the Situational Analysis and three other elements of the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

You should select and describe each one of the selected five elements for the domestic market and then describe the same selected elements for the foreign market – if the elements are the same, you should explain why they are the same.

The selected company is APPLE INC ; the product/service were iPad, watches, iPhone, televisions, and computers

The five elements you select should only come from the options provided below.

• Situational Analysis (choose a and d)

               a. Vision, Mission, Strategic objectives, Values (Domestic and Foreign in separate sub-headings)
               b.  Strengths/Weaknesses
               c. Competitor’s Strengths/Weaknesses
               d,. Market Segments (Domestic and Foreign in separate sub-headings)

McDonald’s – The Coffee Spill Heard ‘Round the World

The coffee spill lawsuit against McDonald’s launched a host of other lawsuits against the same company.  What are McDonald’s social responsibilities towards consumers and consumer’s responsibilities towards McDonalds?  In an essay, using APA style, address the following points: Length 2 full pages, excluding reference, abstract and title page:

• Evaluate the coffee spill lawsuit.• Determine what type of actions the company could make to meet ethical obligations.• What are the arguments supporting McDonald’s position in the Liebeck case?  What are the arguments supporting Liebeck’s position?• If you had been a juror in the Liebeck case which position would you most likely have supported?   Why?  What if you had been a juror in the pickle burn case (you must do additional research to find out information about the pickle burn case)?• Do we now live in a society where businesses are responsible for customers’ accidents or carelessness in using products?

Mod 6: Intrinsic and Extrinsic Rewards

For this assignment, imagine that you are an organizational change consultant who has been asked to propose intrinsic and extrinsic reward plans to an organization (of your choice). In your proposal, you will not only formulate the plans but also analyze their worth to the organization as part of the firm’s implementation of a new social responsibility change plan. That change plan will task employees with new or additional duties; thus the reward plans should aim to support employee attitude and behavior including increasing creativity and problem-solving skills.
Spector (2013) says this about reward plans: “Incentive pay, regardless of the specific design, is an extrinsic reward: a reward external to the individual and provided by the organization. Money is the most obvious and prevalent example of an extrinsic reward. Motivational theory tells us that extrinsic rewards, although powerful, may not be terribly effective in driving long‐term behavioral change” (p. 142).

Marketing Communication

What are the various methods used to make marketing communications more effective?

What has Facebook done well and why haven’t others copied all aspects of their marketing plan?

What are the characteristics of a successful brand strategy?

Assignment 3 Power Point Presentation Biggest Challenges Facing Organizations in the next 20 Years

Provide a title slide (as indicated in the format requirements below) followed by a slide with an introduction to your presentation.

Presentation should include your choice of the five (5) challenges you believe organizations will face in the next twenty (20) years. Only include one (1) challenge and your explanation for choosing that challenge per slide for a total of five (5) slides.

Provide one (1) summary slide which addresses key points of your paper.

Slide eight (8) should include at least three properly formatted and listed references.

Slide nine should be your reference slide and only included if you list citations throughout your presentation.

Place your comments as if you were speaking to an audience in the Notes section underneath each slide 

Assignment 3 Power Point Presentation Biggest Challenges Facing Organizations in the next 20 Years

Provide a title slide (as indicated in the format requirements below) followed by a slide with an introduction to your presentation.

Presentation should include your choice of the five (5) challenges you believe organizations will face in the next twenty (20) years. Only include one (1) challenge and your explanation for choosing that challenge per slide for a total of five (5) slides.

Provide one (1) summary slide which addresses key points of your paper.

Slide eight (8) should include at least three properly formatted and listed references.

Slide nine should be your reference slide and only included if you list citations throughout your presentation.

Place your comments as if you were speaking to an audience in the Notes section underneath each slide 

Assignment 3 Power Point Presentation: Biggest Challenges Facing Organizations in the next 20 Years

Provide a title slide (as indicated in the format requirements below) followed by a slide with an introduction to your presentation.

Presentation should include your choice of the five (5) challenges you believe organizations will face in the next twenty (20) years. Only include one (1) challenge and your explanation for choosing that challenge per slide for a total of five (5) slides.

Provide one (1) summary slide which addresses key points of your paper.

Slide eight (8) should include at least three properly formatted and listed references.

Slide nine should be your reference slide and only included if you list citations throughout your presentation.

Place your comments as if you were speaking to an audience in the Notes section underneath each slide

Team Cohesiveness

This paper must talk about team cohesiveness.

B.      This paper will be researching and writing on the following subtopics.

·        Diversity

·        Benefits, problems/challenges of managing Diversity

·        Development

·        Motivation

·        Performance Review

·         Summary conclusion

Team Cohesiveness

This paper must talk about team cohesiveness.

B.      This paper will be researching and writing on the following subtopics.

·        Diversity

·        Benefits, problems/challenges of managing Diversity

·        Development

·        Motivation

·        Performance Review

·         Summary conclusion