Assessment 7 Marketing Plan Analysis

Analyze the marketing and sales portions of the Aircraft Equipment Maker Business Plan (linked in the Resources). Provide suggestions for improvement based on your analysis.Note: This sample business plan from the Bplans Web site features a fictitious organization called Stretch ‘r Wings. The Stretch ‘r Wings sales approach is described in Sections 5 and 6 of the plan.Address the following in your analysis:Describe the components of the organization’s sales approach.

Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.

Describe whether or not you think there is enough detail in the business plan to effectively communicate the organization’s sales approach.

Assess the management implications of using this sales plan. Explain how this sales plan would affect the implementation of sales strategies in the company.

Suggest additions and changes to the sales plan to make it more comprehensive and to better communicate the sales approach.

Additional RequirementsWritten communication: Written communication is free of errors that detract from the overall message.

APA formatting: Resources and citations are formatted according to current APA style and formatting.

 

 

Performance, Legal, and Ethical Issues

The selected company is APPLE INC  the product/service were iPad, watches, iPhone, televisions, and computers.

 

1 – Introduction  (Domestic and Foreign in separate sub-headings)

 

Describe separately in sub-titled sections:

a  – the company,

b – the product,

c – and the elements you will be addressing in your plan, 

 

2 – Incorporate Executive Summary (Week 6)

After researching the components typically included in an Executive Summary, provide such elements.  Using numbers, include:

Strategic Objectives (Domestic and Foreign in separate sub-headings)

Products or Services (Domestic and Foreign in separate sub-headings)

Resources Needed (Domestic and Foreign in separate sub-headings)

Projected Outcomes (3 years) (Domestic and Foreign in separate sub-headings)

3 – Incorporate Understanding Target Markets (Week 2)

 

Describe separately in sub-titled sections:

 

a – Select a geographical area,

b – provide a customer demographic profile (Domestic and Foreign in separate sub-headings)

c – provide the quantitative demographics for the geographical area (Domestic and Foreign in separate sub-headings)

d – compute the area market potential for the selected target market (Domestic and Foreign in separate sub-headings)

 

4 – Incorporate Promotion and the Product Life Cycle (Week 3)

 

Describe separately in sub-titled sections:

 

Here you discuss how Promotion Strategies change in each one of the five stages – (Domestic and Foreign in separate sub-headings)

a  -Introduction,

 

b – Growth,

 

c – Maturity, ‘

 

d – Decline,

 

e – Termination)

 

of the PLC 

 

5 – Incorporate Price and Channel Strategy (Week 4)

Describe separately in sub-titled sections:

 

Here you provide your Distribution Plan for

 

a – your product/service,(Domestic and Foreign in separate sub-headings)

b – your selected channels (be specific) – (Domestic and Foreign in separate sub-headings)

c – and the pricing (use ‘numbers’) schedules for the selected channels. – (Domestic and Foreign in separate sub-headings)

 

6 – Incorporate Marketing Communication and Brand Strategy (Week 5)

 

Describe separately in sub-titled sections:

 

Here you describe

a – the message you would use to start your brand and  (Domestic and Foreign in separate sub-headings)

b – to then maintain your brand, (Domestic and Foreign in separate sub-headings)

c – and describe the 6 marketing elements strategies to build and maintain your product/service brand. (Domestic and Foreign in separate sub-headings)

 

7 – Legal, Social and Ethical Considerations (Week 6)

 

Describe separately in sub-titled sections:

 

Here you enter:

 

a – legal,  (Domestic and Foreign in separate sub-headings)

b – social  (Domestic and Foreign in separate sub-headings)

c – and ethical issues related to the marketing of your product and service. (Domestic and Foreign in separate sub-headings)

 

8 – Develop a process to monitor and control marketing performance (Week 6)

 

Describe separately in sub-titled sections:

 

Use specific numbers or  

scribe how you would monitor your marketing implementation.  (Domestic and Foreign in separate sub-headings)

 

9 – Conclusion

Leadership strategy

Prior to creating organizational strategies, it is important to thoroughly understand the sector in which the organization operates, along with typical strategies organizations within this sector use to achieve their long-term and short-term goals and objectives. Analyzing the sector includes examining the overall industry, identifying what determines success in that industry, what stimulates growth, and what strategies other successful organizations are implementing to achieve their goals and objectives. Based on a comprehensive sector analysis, executive leaders can begin outlining a strategic plan.

 

Instructions

Analyze the sector your organization operates in and create a report for the organizational stakeholders. Respond to the following in your report:

·       Identify the sector that the organization belongs to.

·       Determine the main goal of that sector in terms of achievement and operational goals. (Examples: increase profits, serve more people, increase revenue, etc.) Identify some of the largest and most successful organizations within the sector.

·       Explain how your organization specifically fits within the sector in terms of size and success.

·       Determine the internal and external forces that influence the success or failure of the organizations within this sector.

Support your assignment with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages, not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Organizational theory

Review the sector analysis and leadership analysis you have already conducted, and then examine the organizational theories that are most commonly used within the sector in which your organization operates.

 

Write a paper to address the following:

 

·       Explain if your organization’s sector generally relies on classical theories or current organizational theories.

 

·       Determine if the organizational theory aligns with the overall sector in terms of which organizational theory is implemented.

 

·       Explain whether the current organizational theory being applied within the organization is successful. If not, recommend which theory may be more effective for the organization and explain why.

 

·       Finally, determine if the implemented theory affects the overall strategy of the organization. 

 

Support your assignment with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

 

Length: 5-7 pages, not including title and reference pages

 

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. 

Theories of Leadership

Organizational theory is an important consideration when examining the strategy of an organization. Classical organization theories include scientific management, administrative theory, and Weber’s Bureaucratic theory. However, modern viewpoints include the stakeholder viewpoint, learning organization, systems viewpoint, and adaptive theory, among others. When involved in the process of organizational strategy, it is important to understand the underlying organizational theories the strategy aligns with. Understanding the underlying theories will improve strategic alignment for more desirable outcomes.

 

Review the sector analysis and leadership analysis you have already conducted, and then examine the organizational theories that are most commonly used within the sector in which your organization operates.

Write a paper to address the following:

·       Explain if your organization’s sector generally relies on classical theories or current organizational theories.

·       Determine if the organizational theory aligns with the overall sector in terms of which organizational theory is implemented.

·       Explain whether the current organizational theory being applied within the organization is successful. If not, recommend which theory may be more effective for the organization and explain why.

·       Finally, determine if the implemented theory affects the overall strategy of the organization. 

Support your assignment with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages, not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. 

Theories of Leadership

Organizational theory is an important consideration when examining the strategy of an organization. Classical organization theories include scientific management, administrative theory, and Weber’s Bureaucratic theory. However, modern viewpoints include the stakeholder viewpoint, learning organization, systems viewpoint, and adaptive theory, among others. When involved in the process of organizational strategy, it is important to understand the underlying organizational theories the strategy aligns with. Understanding the underlying theories will improve strategic alignment for more desirable outcomes.

 

Review the sector analysis and leadership analysis you have already conducted, and then examine the organizational theories that are most commonly used within the sector in which your organization operates.

Write a paper to address the following:

·       Explain if your organization’s sector generally relies on classical theories or current organizational theories.

·       Determine if the organizational theory aligns with the overall sector in terms of which organizational theory is implemented.

·       Explain whether the current organizational theory being applied within the organization is successful. If not, recommend which theory may be more effective for the organization and explain why.

·       Finally, determine if the implemented theory affects the overall strategy of the organization. 

Support your assignment with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages, not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. 

Performance, Legal, and Ethical Issues

Summative assessment 2

 

Project 1.

 

You must provide evidence that you have, in actual or simulated workplace, and on a least one occasion, made meeting arrangement, prepared and distrubuted docomentation for a meeting, recorded and despatched minutes from a meeting. Your assessor must ensure that you have acess to office equiment and resources.

 

Complete all the  following activities:

 

1.     Nominate a meeting topic and describe how the meeting will be held; venue, type of meeting, degree of formally etc

 

2.     Explain the purpose of meeting , for example health and safety committee meetings to discuss an incident that has occurred, weekly management meetings to share information about the various departments in the organisation, strategic planning meetins etc.

 

3.     Are there any legal or ethical issues that need to be considered? List them and explain why they are important.

 

4.     What are the meeting requirements: venue, times, number of attendees, refreshments, other support requirement? List the requirements and expain why they are necessary. Explain the arrangement you would make, giving reasons for your actions.

 

5.     What timing issues need to be considered?

 

6.     Identify and list any special requirement that need to be accomodated.

 

7.     Advise the participants of the meeting – you might use telephone, email, an electronic noticeboard etc. (submit a copy of the written notifications to your asessor)

 

8.     Collect and collate acknowledgments. Submist copies with your portfolio for the assessor.

 

9.     Prepare any documentation that is required for the meeting. This can include handouts, fact sheets, spreedsheets, agendas, etc. submit copies of all documentation plus the completed agendas to your assessors. Make sure the documentation is accurate.

 

10.  Distribute documentation that must be read prior to the meetings to participants within designated timelies. Alternately, you might print and prepare the ducumentations for handling out at the meetings. Make sures you prepare spare sets of ducuments.

 

11.  At the meeting:

 

n  Provide minutes from the previous meeting (submit copies to your assessor)

 

n  Take accurate notes and produce a set of meeting minutes that refelct a true and accurate account of the meeting (submit copies to your assessor)

 

12. check the minutes for accuracy, proofread them or have someone else proofread them.

 

13. submit them for approval by the nominated person, then despatch copies of minutes in a timely manner. Ensure that copies are sent to all of the relevant stakeholders

 

14. explain how you will ensure that documentation and consultation processes are culturally appropriate.

 

15.prepare and present an oral report with a number of defined sections, in order to provide information to someone who was unable to attend. Clarify the points made in the meetings.

 

You will need to provide documented evidence that you have donce these things. Be prepared to demonstrate your skills and answer a range of verbal questions put to you by your assessor. Your assessor will explain the minimum acceptable responses required.

marketing plan phase 3

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

 

This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

 

Section 3 – Product & Price (Module 3 LASA 1)

 

The Product

Product Levels: Core, Actual, & Augmented (Packaging)

Product Life Cycle

BCG Model

Services Marketing

Price Determination & Pricing Strategies

Supply & Demand

Competition

Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).

 

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

 

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

PSYC 341 Week 6 Essay

 

Examine McCrae and Costa’s 5-factor model of personality. Pick 1 of the factor’s listed (extraversion, neuroticism, openness, agreeableness, or conscientiousness) and describe 1 person in Scripture that you would consider to be high in that area and 1 person in Scripture that you would consider to be low in that area. Please use the same factor for both people and support your stance with Scripture.

Criminal Justice Ethics #2

Instructions

 

Visit https://ucr.fbi.gov/nibrs/2013/the-advantage-of-NIBRS-data for an example of NIBRS data.

 

Scroll down and open either the Murder and non-negligent manslaughter report.

 

1.  How does the NIBRS report differ from the UCR collection of murder data?

2.  Read the data thoroughly on both pages.  What did you find interesting about the data?

3.  Locate an additional source that supports the item you found interesting and discuss.  For example, you may find it interesting that most murders occur between 7PM and 3AM.  You could research time as it relates to crime.

 

Cite your sources.