1. In each of the sentences below, first explain what you understand. Then, explain how a manager, who believes what is meant in the sentence, would behave in practice (in other words, what do these sentences advice to managers?)


Do not exceed 1000 words in your answer to this question (around 200-250 words per each phrase)


a. Strategies are to organisations what blinders are to horses.


b. We are much more likely to act our way into a new way of thinking, than to think our way into a new way of acting.


c. The magical rites of long range planning, forecasting and several other future oriented techniques is a manifestation of anxiety relieving superstitious behavior.


d. 90 percent of all the information we are searching for aims at supporting the views, beliefs or hypothesis that we have long cherished.



2. Read the following case and answer the questions.


a. What are the main opportunities for Boeing and Airbus in this industry?

b. What are the main threats?

c. How do Airbus and Boeing respond to these threats?

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