Dc Unit 4

Product Service

In your Learning Activities you had opportunities to practice with product or service attributes. These product or service attributes are a key part of the marketing section of your business plan. Although in the Learning Activities you review all of the 4 P’s of the marketing mix (i.e. Product, Place, Price and Promotion), in this Discussion you address the first “P” (i.e. product) of the 4 P’s of the marketing mix concerning your product or service.

• Describe the product(s) or service(s) your company will offer.
• What are the benefits of your product or service to your customers, and how will you use these benefits to promote your offering?
• What is the life-cycle of your product or service, and how does that relate to when your buyers are likely to buy the product or use your service again?