Target Markets in Advertising 

Find one advertisement (print, TV, radio, billboard or online) and insert a picture or write a description of it.

Determine the target customer/market(s) to which the product/service in the ad would appeal.  You could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. Hint: "Everyone" is not a target market.

Strategic Management

All I need is the Opportunities & Threats of the SWOT Analysis (External Environment) of Procter & Gamble Co (NYSE). It should contain 3 pages plus APA style, single-spaced. Please include references.   

Final Assignment

 Details:

In the prospectus, proposal and dissertation there are ten key or strategic points that need to be clear, simple, correct, and aligned to ensure the research is doable, valuable, and credible. These points, which provide a guide or vision for the research. The ten strategic points emerge from researching literature on a topic, which is based on or aligned with, the defined need in the literature as well as the researcher's personal passion, future career purpose, and degree area. Previously, you drafted the ten strategic points for a potential dissertation research study based on an identified gap in the literature. In this assignment, you will practice the doctoral dispositions of valuing, accepting, and integrating feedback and reflecting on those inputs as you revise your draft of the ten strategic points created in the preceding assignment.

General Requirements:

Use the following information to ensure successful completion of the assignment:

• Important note: 
• Locate the draft of the 10 Strategic Points that you created in the preceding assignment and the feedback from your instructor and use them to complete this assignment.
• This assignment uses a RUBRIC. Please review the RUBRIC prior to beginning the assignment to become familiar with the expectations for successful completion. 
• Doctoral learners are required to use APA style for their writing assignments.

Directions:

Reflect on the feedback provided by your instructor on the draft of the 10 Strategic Points that you previously completed. Integrate that feedback as well as your own new ideas into a revised draft the 10 Strategic Points for the potential dissertation research study.

Developing The Brand Strategy

Mobile Manufacturing, Inc.

Michelle Dietrich, president of Mobile Manufacturing, Inc. (MM), stared out of her third-floor window at the traffic below her San Jose, California office and said to herself, "This new product has to be right. If we can't gain back a significant share of the mobile phone market with this product, MM is not going to be here next year."

Michelle's company made its debut in the mobile phone industry in 2002 when it invented the first mobile phone that could access the Internet. At the time, this gave MM a huge advantage over its major rivals.

Mobile Manufacturing, Inc.'s first successful product and initial public offering (IPO) in 2003 raised enough capital to help the firm develop new products, but since then, the technology giants have caught up with them. Although MM had some success with other products, it has not been able to match its initial success and distinguish itself from its rivals. MM—though it was the darling of the technology world in the early 2000s—was struggling to attract first-class employees and new investors; it was floundering in the market.

After several failed attempts at new products, Michelle hired Elena Steokovich, the top cell phone designer and engineer in Europe, to help design a new product. Elena knew her stuff when it came to phone product design, and she had worked with Michelle on MM's first product. After stints with big-name competitors, she agreed to return to MM to help Michelle restart the product innovation engine.

"I know that just designing a good phone will not be enough," thought Michelle. "Perhaps the most important question is: How do I know if anyone will buy our phone? Certainly market research will help us identify potential customers so that we can target them effectively, and careful analysis of the research findings will lead us to a good marketing plan. Yes, the marketing plan is the key. I need to know that the next phone we develop will meet the needs and wants of those who crave the latest and greatest technology in their mobile phones." MM needed to get back a market share if it was to survive in a fiercely competitive environment.

Michelle also knew the mobile phone and technology markets had changed drastically in other ways since MM first entered the market. There were new domestic and foreign companies competing, increased market demand driving prices down, and innovative products being introduced every year. Although some consumers were happy to try out the latest and greatest products, a large number of customers were suffering from feature fatigue, a term used to describe the tiring of the bells and whistles. The customers with feature fatigue just wanted to make phone calls to their family and their friends.

To help ensure that MM has the right marketing plan for its new mobile product, Michelle has hired you as her marketing consultant for this project. As the marketing consultant, you will be responsible for planning, organizing, and implementing the marketing plan for MM's new product.

Assignment Details:

The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.

"I like your ideas for branding the product," she says. "I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?"
"Thanks for the comments about the branding strategy," you say. "I tried to be creative with my approach. I'd be glad to show the board the process we are using to develop the new product."
"Great," she says. "Why don't you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot."
"In the past I've done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too," she adds. "I'll instant message the information to you after our meeting. The flow might work for you also."
"Great," you respond. "I'll get started on this first thing in the morning."

When you get back to your office, the instant message from Michelle is on your screen. It reads:

These are the areas we need to cover in the presentation. 

Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Test marketing
Commercialization

Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.

Ten Principles Of Economics And How Markets Work

Prepare an 875-word research paper as part of a marketing research committee for your organization about current microeconomic thought and theory. 

Identify the fundamental lessons the Ten Principles of Economics teaches regarding:

• How people make decisions
• How people interact
• How the economy works as a whole 

Explain the following to help the committee members understand how markets work:

• How society manages its scarce resources and benefits from economic interdependence.
• Why the demand curve slopes downward and the supply curve slopes upward.
  • Where the point of equilibrium is and what does it determine?
• The impact of price controls, taxes, and elasticity on changes in supply, demand and equilibrium prices.

Format consistent with APA guidelines. 

Panera Bread Case Study

Case Study Questions:

1. Complete the financing portion of Panera Bread Company’s 2007 forecast financial statements

a. Include a chart of your financial assumptions.

2. Develop a 5 year Financial Forecast (both Balance Sheet and Income Statement)

3. Describe three possible financial forecasting processes. Discuss the benefits and limitations of each three methods. Describe why you chose the approach you used in this case study.

4. Provide an assessment of the earning quality of Panera Bread in Year 5 of the projected financial statements. 

5. Determine the amount of Free Cash Flow Panera has in Year 5 of the projected financial statements. Discuss the importance of Free Cash Flow, and it’s relationship to overall accounting earnings.

6. Develop a table of relevant financial ratios for 2007 and Forecast Year 5; discuss the ratios, their change of the forecast period, and the overall performance of Panera Bread in Forecast Year 5. 

7. Given the need for external sources of capital, compare and contrast the advantages and disadvantages of external equity, a long-term note payable, and a short-term line of credit. 

Case Study Assumptions:

1. A 5-year financial forecast worksheet has been provided to you on Blackboard.

2. Assume all borrowing are a type of debt, no additional equity will be utilized to raise capital

3. The share repurchase program DOES occur in 2008; and interest expense is equal to 6% of outstanding debt

4. Sales growth is 25% for the first two years; then 5% thereafter. 

The Changing American Values

Directions: Write a 2-3 page paper summarizing the impact of changing American values on marketing. Discuss the demographics of American society, and the changing subcultures within the United States. Explain the marketing strategies based on households, the consumer socialization process and the marketing strategies directed at children. Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

• Double-spaced
• 12 point Times (Times New Roman) font
• 1 inch margins
• Include a title page and a reference page (title and reference pages will not count in page total)
• Use at least two scholarly sources, properly cited reference materials
• Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.

Apples IPhone Introduction Part 1

Apples iPhone Introduction Part 1 

In his introduction of the first iPhone, Steve Jobs, former CEO at Apple, did a fantastic job of applying the idea of perceptual maps to describe how his new product compares with competitive products in the smartphone market.  

Use the ideas he presented to briefly describe one (1) product (good or service) offered at a business you are familiar with and the products that compete with yours.

Describe the unique selling proposition (USP) for your product. How is it superior to the competitor you identified above?

Organizational Behavior Analysis

In this assignment you will analyze the organizational behavior of your current or former employer. Describe how the following areas influence the organizational behavior in a negative or positive manner:

1. Type of culture (Pluralism, Dualism or Salad bowl)
2. Modes of communication in the organization (i.e., written or verbal)
3. Nature of authority (i.e., recognized social rank)
4. Motivational techniques (e.g. intrinsic or extrinsic used to influence productivity and performance)
5. Areas of EQ (emotional quotient) embraced by the organization
6. Virtual elements (i.e., teleworking and virtual offices)

Provide examples for each item listed above and discuss how each example applies to the organization identified. Your paper must be eight to ten pages in length and use a minimum of four scholarly sources, in addition to the textbook. Your paper must be formatted according to APA style 

Writing the Final Paper
The Final Paper:

• Must be eight-to-ten double-spaced pages in length (not including the title and reference pages) and formatted according to APA style .
• Must include a title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must use headers
• Must end with a conclusion that reaffirms your thesis.
• Must document a minimum of four scholarly sources, in addition to the textbook, in APA style, 
• Must include a separate reference page, formatted according to APA style 

Internal Influences On Consumer Behavior

The decision-making process for consumers is anything but straight forward. There are many factors that can affect this process as a person works through the purchase decision. The number of potential influences on consumer behavior is limitless. However, marketers are well served to understand the KEY influences. By doing so they may be in a position to tailor their marketing efforts to take advantage of these influences in a way that will satisfy the consumer and the marketer (remember this is a key part of the definition of marketing).

Directions: Write a 2-3 page paper describing the internal influences on consumer behavior. Be sure to discuss the process of perception as related to consumer behavior and the relationship of perception to marketing strategy.  Also address the impact of emotion in marketing and associate motivation to the consumer decision-making process. Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

• Double-spaced
• 12 point Times (Times New Roman) font
• 1 inch margins
• Include a title page and a reference page (title and reference pages will not count in page total)
• Use at least two scholarly sources, properly cited reference materials
• Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.