Week 4 Intellipath Question

What are two specific ways marketing research helps a company know and understand its product’s customers?

Consider the following ideas to include in your answer:

What is the difference between primary and secondary research?

What is quantitative and qualitative research?

How does research help identify a customer’s buying behaviors?

How does the brand promise create customer satisfaction?

What are customer demographics and psychographics?

What is marketing STP/D?