In this exercise, you will identify elements of the communication process and then analyze the source, message, and channel factors for Toyota’s Sienna campaign. First, watch the “Swagger Wagon” video for the Toyota Sienna, which you can view at https://www.youtube.com/watch? v=pUG3Z8Hxa5I (If clicking the link above doesn’t work, please copy and paste the URL in a new browser window instead) 

This music video is based off a campaign of Sienna commercials that became viral sensations. After watching the video and exploring this site, visit the following websites for additional components of the campaign:   http://www.youtube.com/user/sienna 

https://www.facebook.com/sienna  

http://www.toyota.com/sienna/#!/Welcome 

Successful completion of the following questions will require you to integrate information from the Chapter 5 and 6 readings. Please provide your answers to the following questions in the Web Exercise submission area within this folder.    1. Who is the source for the Sienna “Swagger Wagon” ad? Who are the receivers and audience of this campaign?

2. Source attractiveness encompasses similarity, familiarity, and likability. How persuasive do you think this campaign is to its receivers, based on these characteristics?

3. What is the meaning that the company is trying to convey in the Sienna campaign?

4. What appeal is being used in this campaign? Why do you think Toyota chose this type of appeal?

5. How can feedback for this entire Sienna campaign be collected, and how would it determine effectiveness of the campaign?

1. Explain briefly any five (5) security attributes by taking examples from every day for illustration and explain why this attribute is justified in the example.  For example if you consider confidentiality then provide an example from every day use where confidentiality is leveraged and explain why is it needed in the example given. 
2. Minimum of 300 words.

• Discussion 1
• Beatrice
• I chose Under Armour as my company of choice.
• I chose this company because of the support of the Golden State Warriors.
• I also chose this company because it allowed one of the basketball players of whom they endorse, to place a biblical scripture on his shoe. I am a firm believer that God is before all things.
• Using your textbook, define what constitutes a USP.
• For me, a unique selling proposition, with this company would be how the product would improve my performance. as a personal trainer, I have to have shoes that are not only comfortable but also be able to correct how my feet plant on the ground when working out.
• How would you describe your brand’s unique selling proposition?
• It makes the average person feel empowered. As if you can do anything when you wear this product.
• How is that USP reflected by your chosen tweet?
• I agree with Steph Curry’s comment “we shoot to make it”. And we all should apply this quote in everyday settings we should do everything in life to make it.
• Latoya
•  
• The brand I chose is H&M, the reason I chose this brand is they have a wide variety of clothes for everyone. They sell children clothes, men and women clothes, and have different styles for everyone. I think H&M is a all around company that stands for good quality clothes. These are the reason I chose this brand to write about.
• https://twitter.com/hm/status/1159358632821186560
• After reading my text book I would define USP as the company offering their product to the company and making it worth the customers wild in order for them to want to purchase the product. It should be something no other company is offering. Also motivates the consumer to want to purchase the product. I would describe my brands unique selling proposition as being honest with their customers. They have a slogan that says quality at the best price and H&M has proven that. The USP is reflected by my chosen tweet because the tweet states the clothes are comfortable and basic. This goes hand in hand with USP.
• Discussion 2
• Juanita
•  
• The product failure I chose to write about is somewhat familiar to most adults.  This product idea came from a very well know fast food chain which is worldwide, and this fast food chain is the one and only McDonald’s.  Years ago, McDonald was well known by its mascot name Ronald McDonald and all kids love this mascot, but Ronald McDonald soon faded out and disappeared.  This new burger came into existence and was introduce to society in 1996.The new burger was called the Arch Deluxe and it was a quarter pounder. This Arch Deluxe came with all the toppings and another topping call Dijon mustard and served on potato bread.  This burger was catered mostly to adults and McDonald spent right at $100 millions trying to advertise and this burger was not very pleasing to adults and the children was not please some even said it was disgusting.
   Problem definition, research design, data collection, data analysis, and report presentation are the five steps in market research process. Marketing campaign demographic trend geared toward the older market, fail the new Arch Deluxe. This should be considered a problem definition and research design try to figure whether to cater to all age’s verses to a certain age group. The selection of research design would be exploratory research, “it helps marketers determine the nature of a problem, define issues, and suggest hypotheses” (White, 2019, sec. 2.3). 
   This product lack marketing process.  The Arch Deluxe fail because it was hitting billboards and TV ads appearing that children was disgusted with burger going public in this instance put a bad down fall on the new burger and the price and caloric content was not excepted.
  Going back in time I would go about having a completely different marketing strategy of introducing a new item on menu and have the item geared toward all age groups and having the price affordable. Market research by samplings of the product run for several weeks and including nutritional facts before hitting TV ads, and billboards. Once the product is sample and through trail and error and improvements made and this will provide all likes verses dislikes before moving into spending a substantial amount of money on a product. This data would help in making a decision for the new product.
• Mitchell
•  I chose to write about the failure of Samsung’s 2016 release of the Galaxy Note 7. The Galaxy Note 7 was supposed to be one of the phones to compete with the iPhone 7,  but the phone had one major drawback, its battery. The first phone “exploded” in late august of 2016, then other customers started coming forward with the same cases. I remember in one instance, an individual had a phone that caught fire while on an airplane! In fact, on September 9th of 2016 the FAA placed a flight ban on the note 7. The fiasco came after Samsung invested 10 billion dollars was invested into marketing for the 2016 year, a large part of that was for the note 7 in competition with the iPhone 7. The marketing process of Samsung is proven, with 225 billion in sales in 2018 it’s safe to say that their marketing structure is well developed and well implemented. The first step of the marketing process is situation analysis. The situation analysis is the “whats happening ” stage. Stage two is the marketing strategy. This is basically the stage that the marketers target the specific audience that they believe would most readily purchase their products. The third step of the marketing process is the campaign development. The campaign is how the company will mix marketing into a plan to successfully get customers. Next, comes the fourth step which is the execution phase. This where they put their plans into effect. The sixth and last step in the marketing process is the measurement phase. In this phase marketers use research to interpret whether or not their marketing strategies and plans have come to fruition. So the failure was not in the marketing strategy like I said earlier but within the product itself. I’m going to go back in time and tell them to invest more money into a better battery that doesn’t cross the positive and negative lines. This will alleviate the chance for those batteries to explode, thus maybe making all that money Samsung spent on marketing worth it.  

1. video: Who are the winners and losers of globalization? 

https://www.youtube.com/watch?v=bjh-vt6xtfo

2. How to find and do work you love | Scott Dinsmore | TEDxGoldenGatePark (2D) 

https://www.youtube.com/watch?v=jpe-LKn-4gM

3. Module 9 Lecture

For each module that the writing task is assigned respond to the following questions:

1. What are the three most important takeaways/lessons from the material provided in this module? (100 words or more). 

2. How is the material provided in this module is helping your grow as a student and as an individual, in general? (100 words or more).

3. What was your favorite idea that you came across in the material provided in this module? (100 words or more). 

4. Drawing on the material that was provided what else would you like to know? What other related questions/ideas/topics would you like to explore in the future? (100 words or more).

The Question has been for several years “What is the difference between a ScrumMaster and a Project Manager?”  Lots of articles have been written and in some cases some pretty polarizing statements.

Your assignment is as a team to prepare a ‘Pecha Kucha’ presentation with recordings from all team members that use at least the articles listed below as references.   Pecha Kucha is a more visual presentation and very little to no words, basically an image(s) accompanied by audio presentation. 

You should include: 

1) why is it important to talk about this difference

Deliverable: 4 Slides, 20 seconds per slide, with audio snippets of explaining/presenting whats in the slide. 

(Content for audio can be given in a separate text doc instead)

Article

Here are a couple of examples of how to do a Pecha Kucha

https://www.youtube.com/watch?v=32WEzM3LFhw

https://www.youtube.com/watch?v=l9zxNTpNMLo

Google search for Pecha Kucha to see other examples of how to create on PowerPoint

 Social Media” Please respond to the following:

• Analyze how social media provides a competitive advantage for an organization’s Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. Explain why a robust Web presence matters to company executives.
• Imagine that you are the CIO of a well-established company. State three compelling reasons why your company should utilize social media to attain a competitive advantage and explain your answer.

Due Week 7 and worth 120 pointsWith the merger of your company with a multinational company, you have come to realize that progressive solutions are necessary to defray some of the associated information technology costs.  Company executives believe that using cloud technology and virtualization is becoming the standard for companies that are engaged in Internet-based technologies. Your company is on the verge of global marketing and competition; therefore, your company needs to make smarter decisions and improve global business performance. Cloud technology and virtualization are believed to provide business insights without enormous infrastructure enhancements. The executive board is aware of the profound benefits of cloud technology and virtualization but is apprehensive because they are unfamiliar with the look and feel of the technology. The executive team is interested in your recommendations and eagerly waiting for your forward-thinking viewpoint.Section 1: Design DocumentWrite a four to six  (4-6) page design document in which you: 

1. Support the need for the use of cloud technology and virtualization within the company.
2. Assess expected cost savings in hardware infrastructure.
3. Determine the possible reductions of human capital that can be realized from implementing cloud and virtualization technologies.
4. Create a diagram through the use of Microsoft Visio or an open source alternative such as Dia to illustrate how cloud and virtualization technology could align with the company’s business processes and assist with attainment of organizational goals. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix.
5. Provide a compelling recommendation for solution providers and partners that could help the company secure a firm competitive advantage by using cloud and virtualization technologies.  

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
• Include charts or diagrams created in MS Visio or Dia as an appendix of the design document. All references to these diagrams must be included in the body of the design document.

Section 2: Revised Project PlanUse Microsoft Project to:

1. Update the project plan (summary and detail) template, from Project Deliverable 3: Database and Data Warehousing Design, with three to five (3-5) new project tasks each consisting of five to ten (5-10) subtasks.

The specific course learning outcomes associated with this assignment are:

• Demonstrate an understanding of existing and emerging information technologies and strategic impact on organizational operations.
• Explain how to develop reasoned responses to the major forces shaping the role of IT in organizations competing in a global economy. 
• Use technology and information resources to research issues in information systems.
• Write clearly and concisely about leadership issues and strategic insight of the Information systems domain using proper writing mechanics and technical style conventions.

Assignment 4:

please see the attachment for the question

Answer to any one question

Assignment 5:

please see the attachment for the question

Answer to any one question

Assignment 6:

 Using a web browser, search for “Incident response template”. Look through the first five results and choose one for further investigation. Take a look at it and determine if you think it would be useful to an organization creating a CSIRT.Why or why not?

Assignment 7:

please see the attachment for the question

Assignment 8:

please see the attachment for the question

Instructions:

Each 300 words

2 references for each assignment

APA format, Turntin free