Assignment 2: Competition, Marketing Mix, and Pricing
Due Week 8 and worth 300 points
 

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
2. Analyze the competitive environment of the health care provider you  selected and recommend a course of action for strategic marketing  success.
3. Determine which tools of the marketing mix available to health care  providers would be most effective for the health care provider you  selected.
4. Determine the best possible pricing strategy for at least one of the  products or services offered by the health care provider you selected.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed  journals, professional organization Website, or health care provider  Websites.

Your assignment must follow these formatting requirements:

• This course requires use of new Strayer Writing Standards (SWS).  The format is different than other Strayer University courses. Please  take a moment to review the SWS documentation for details.
• Be typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; references must follow SWS or  school-specific format. Check with your professor for any additional  instructions.
• Include a cover page containing the title of the assignment, the  student’s name, the professor’s name, the course title, and the date.  The cover page and the reference page are not included in the required  page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the competitive environment of a health services  organization and identify a course of action that will allow for  strategic marketing success.
• Analyze the users of the health care system.
• Describe the various tools of the marketing mix available to health care providers.
• Use technology and information resources to research issues in health services marketing.
• Write clearly and concisely about health services marketing using proper writing mechanics.