You are the Vice- President of Marketing for Frito Lay Canada. You have just completed a market research study of the Canadian market and discovered some interesting information about the Canadian consumer.
- Canadians are snacking more frequently.
- Snacking is the fasting growing segment in Canada.
- Potato chips are the fastest growing snack item.
- Flavors are the key reason why consumers are eating more chips.
- Baby Boomers are a target market for chips.
- Baby Boomers want more gourmet unique flavors and healthier options.
- Baby Boomers have disposable income and are shopping at smaller upscale grocery stores.
Baby Boomers like to snack, however need to watch their consumption intake.