The Importance And Strategies Of Coporate Network Security

12 pages not including title or references. APA. Needs to include 8 references.  

W4 Discussion "Managing Stress"

· Managing Stress

Please respond to the following questions along with at least 2 substantive peer replies (for a minimum of 3 posts):

· What can organizations do to prevent and manage workplace stress? How can individuals manage their own stress? What specific changes can they make?

Your initial post should be a minimum of 150 words and specifically reference the applicable elements of this week’s reading.

Five things you would like for the business fraternity?

 

Two Pages

APA Style

NO Plagiarism

You have 24 Hours to do it

The details of the Assignment is attach. As well as the the templates need to complete the assignment. There is a;so 2 short videos the links are below.

 

Gaga Video link: https://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html

 

Hubway Video Link: https://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch14.html

Provide a comprehensive statement of the problem using the epidemiological process including the distribution, determinants, and deterrents.

Incorporate at least four current literature review findings as a theoretical base for your project/paper.

Describe community resources available to meet the need of the specific community in this problem area. Summarize the resources available and describe their effectiveness for the community.

Describe your selected group. Identify and summarize the learner needs of your selected group. What are the needs? Why does this group need to be educated on your chosen topic?

Identify and describe developmental and teaching/learning theory/theories used and why they are appropriate to the learners you targeted.

Describe in behavioral terms your specific planning process for your project and overall teaching goal for your participants.

Evaluate your teaching experience. Reflect on the following questions. What went well? What did not? What would you change if you were teaching this topic to a similar group at a later date and why?

RUBRICS

Provides a comprehensive statement of the problem using the epidemiological process including the distribution, determinants, and deterrents. Describes the selected group, and identifies and summarizes the learner needs of the selected group, including why this group needs to be educated on the chosen topic.

Describes the community resources available to meet the need of the specific community in this problem area. Summarizes the resources available and describes their effectiveness for the community. Identifies and describes developmental and teaching/learning theory/theories used and why they are appropriate to the learners targeted. Describes in behavioral terms the specific planning process for the project and overall teaching goal for the participants. Incorporates at least four current literature review findings as a theoretical base for the project/paper.

Evaluates the teaching experience. Reflects on the following questions: What went well? What did not go well? What would you change if you were teaching this topic to a similar group at a later date and why?

Writing is clear, concise, formal, and organized. Slides are mostly error free. Information from sources is paraphrased appropriately and accurately referenced and cited in APA style. A title slide, clear introduction and conclusion, and reference slide are included. The number of references required by the assignment is presented. In-text APA citations are used in the presentation.

Good language skills and pronunciation is used; information is well communicated. Still images of the lessons are included if actual video is not.

Antecedents of Target Marketing

Short Essay: Write a 250 (or more) word discussion using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in your writing.

1.  In the first part of the video, Jen Mullin, the Vice President of Marketing for Numi Organic Tea, clearly describes their typical customer. Using the information on segmentation you learned from reading Chapter 8 in Lamb, et al. (2014), discuss who the customer is and how the Numi marketing team figured that out?

ANSWER:

2. What is Numi's principle marketing plan? In what way does Numi's marketing team use what they know about their target demographic to implement their marketing plan?

ANSWER:

Defend Your Answer Challenge: Highlight your multiple choice answer in yellow. Write a 100 (or more) word discussion in defense of your answer to the multiple choice and true/false questions using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in your writing.

3) Jen Mullin, the vice president of Marketing for Numi Organic Tea, describes their typical customer as a female, college-educated tea lover, possibly an “eco-mom.” What type of market segmentation has she used to identify this customer group?

a. Geographic segmentation

b. Demographic segmentation

c. Ethnic segmentation

d. Psychographic segmentation     

ANSWER:

4) Another way Numi Organic Tea identifies potential customers is through what they want from the product; they are looking for organic, fair-trade, premium quality tea, according to the video. What type of market segmentation is used to identify customers in this way?

a. Geographic segmentation

b. Demographic segmentation

c. Benefit segmentation

d. Usage-rate segmentation

ANSWER:

5) Because Numi Organic Tea has identified more than one target market, for example, “eco-moms,” college students, and family travelers, they should be particularly aware of the ____________________, which helps explain how consumption patterns differ at different stages determined by a combination of age, marital status, and the presence or absence of children.

a. Family life cycle

b. 80/20 principle

c. Undifferentiated targeting strategy

d. Concentrated targeting strategy

ANSWER:

6) The demographic variable that Numi Tea marketers were examining when they recognized that people who had discovered their product at a high-end spa or fine restaurant often shopped for groceries at Costco was _________________________.

a. Age

b. Income

c. Ethnicity

d. Gender

ANSWER:

      

7) Numi Tea uses premium ingredients to create a premium tea at an affordable price, according to Jen Mullin. This is a form of ______________________ that the company uses to distinguish their products from those of competitors.

a.  Perceptual mapping

b.  One-to-one marketing

c.  Product differentiation

d.  Market segmentation

ANSWER:

      

8) Which of the following is the least likely targeting strategy that Numi Tea would select to market their products?

a. Undifferentiated targeting

b. Concentrated targeting

c. Multisegment targeting

d. Niche targeting

ANSWER:

9) When Jen Mullin explains that her company’s tea is sought after as a product to include in gift bags and other promotional giveaways by companies and other organizations, she is recognizing the companies who ask Numi to provide tea samples as optimizers.

a. True

b. False

ANSWER:

10) To graphically map the “channel conflict” between marketing Numi Tea to premium spas, hotels, and restaurants and selling the same brand at mass market stores such as Target, the company could employ perceptual mapping.

a. True

b. False

ANSWER:

References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2012). MKTG5. Mason, OH: South-Western, Cengage.

MGMT 481 Final Questions

CH9 Q2

What are the four primary benefits of an international strategy?

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CH10 Q4

What are the three corporate-level cooperative strategies? How do firms use each one to create a competitive advantage?

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Ch12 Q3

What is an agency relationship? What is managerial opportunism? What assumptions do owners of corporations make about managers as agents?

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CH13 Q3

What are the characteristics of the functional structures used to implement the cost leadership, differentiation, integrated cost leadership/ differentiation and focused business-level strategies?

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CH14 Q4

What are invention, innovation and imitation? How are these concepts interrelated?

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It is critical that the supply strategy of the company supports the overall competitive strategies. It would not make sense for someone who competes in their market by being a premium brand to have a supply strategy that focuses on cheap, interchangeable suppliers. For this Discussion, research news articles and provide an example of a company where there is a very good or a very bad match between their goals and their supply strategy. Provide the following details: Who is the company and how would you characterize their strategy of competing in their marketplace? Explain their supplier situation and why you think they have a good/bad match with their goals.

Assignment Details

Antecedents of Target Marketing

As stated in Lamb et al. (2014), to segment a market successfully, a marketer must consider certain criteria.

A market segment must be:

1. substantial (have enough potential customers to be viable),

2. identifiable and measurable,

3. composed of members accessible to marketing efforts, and

4. responsive to particular marketing initiatives to differentiate it from other market segments.

In marketing, segmentation is used to create market segment profiles for the purpose of targeting consumers. Marketers identify a target market as one of the following three different strategies:

· Undifferentiated targeting,

· Concentrated targeting, and

· Multi-segment targeting.

Lamb et al. (2014) explain that an undifferentiated target marketing strategy:

Assumes that all members of a market have similar needs that can be met with a single marketing mix. A concentrated targeting strategy focuses all marketing efforts on a single market segment. Multi-segment targeting is a strategy that uses two or more marketing mixes to target two or more market segments. (pp. 131–135)

To demonstrate your understanding of segmentation, target marketing, and positioning, watch the video case study on Numi Organic Tea and answer the related questions by following the instructions.

References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.

View the grading rubric below to see the full instructions and grading rubric for this Assignment.

 Rubric

Review the assignment instructions and grading rubric.

 Video

Watch the required unit videos

This is the link for the video below:

 Resources

Unit 6 Assignment Template

 

After working for 18 months in your analyst position at G & B Consulting, you are now being considered for a project manager position that would put you in charge of several team members. As part of the interview process, you have been asked to make a presentation to highlight what you think are the most compelling reasons you should get the position.

Part 1: The first item you want to highlight is your customer satisfaction record. Over the past 18 months of employment you have worked with 24 clients, and according to the customer satisfaction surveys all clients are asked to take after their contract is completed, 22 of them rated you with the highest level of satisfaction.

However, your prior personal customer satisfaction record is not enough. It is very important to G & B Consulting that they maintain high ethical standards and continue to receive the highest rating from the Better Business Bureau. In order to maintain this rating, the company must maintain a consistent customer satisfaction rating of 85% or higher. Internal projections predict that G & B Consulting will serve 60 clients over the next year. If you become the project manager and use your prior record as an indicator, find the probability that there will be an 85% or higher customer satisfaction rating. Use this information to make a convincing argument that you are a good choice for the position.

Part 2: The other item you wish to highlight comes from work done for a local manufacturer. They believe that a competitor is illegally using one of their patents in their own manufacturing process and are considering litigation. This competitor's product is directly cutting into the manufacturer's profit, so if they were able to prevent the competitor's product from being made they would be able to recoup those lost profits. On the other hand, the litigation process will likely prove to be long and costly, and the outcome is not guaranteed and would likely result in a countersuit brought by the competitor. Before continuing with costly legal counsel, the manufacturer hired G & B Consulting to help them determine their best strategy.

This was potentially a very lucrative contract, and a high profile one too since the manufacturer is one of the biggest employers in the area. Therefore, several analysts at G & B Consulting, including you, were asked to tackle the problem independently to help ensure the best possible results. Before compiling a final report to give to the manufacturer, the results were presented to the project lead:

The first solution brought up was given by one of your coworkers. Using the manufacturer's projections of profits solely, he was able to create the following payoff matrix where each entry is in millions of dollars annually:

Competitor

Sue

Don’t Sue

Manufacturer

Sue

(5, -5)

(20, -20)

Don’t Sue

(-10, 10)

(-15, 15)

This coworker concludes that the dominant strategy for the manufacturer is to sue,and if the competitor assumed best play by the manufacturer, they would also sue.

Based only on the payoff matrix, do you agree with the conclusion made by your coworker? Do you agree that this scenario should be represented as a zero-sum game? Why or why not?

The second solution was brought by a different coworker. She also created a payoff matrix for the scenario but did some independent research to estimate the competitor's profits in each outcome and came up with the following payoff matrix, again, the values represent millions of dollars in annual profits.

Competitor

Sue

Don’t Sue

Manufacturer

Sue

(5,-5)

(20, 10)

Don’t Sue

(10, 20)

(15, 15)

This coworker concludes that under these circumstances, the manufacturer should sue 50% of the time and not sue the other 50% of the time, and they should expect their competitor to do the same.

Based solely on this payoff matrix your coworker provided, do you agree with her conclusion? Do you agree that the solution is realistic based on the scenario? Do you agree that all of the cells in the payoff matrix represent realistic possibilities?

You present your own solution that is based on a non-simultaneous game where the manufacturer first has to decide whether or not they wish to pursue litigation. If they do so choose, then their competitor will also have to decide if the wish to file a counter-suit. You utilized the same payoff matrix that the second coworker provided that contains information about both companies' projected profits, but then you created a game tree that excludes any nonsensical scenarios. With this game tree, determine the optimum strategy.

Compile the information from Part 1 and Part 2 into a PowerPoint presentation