Ethics of Exotic Smokes and Marketing Flavored Cigarettes

Scenario: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.

Explain the ethical concerns that have to be considered in marketing flavored cigarettes to the target market while keeping in mind the expectations of the stakeholder.

The focus of this week's reading is motivation.  We are all familiar with the idea of motivation, but I am sure you are beginning to realize that it is not a "one size fits all" process.  Finding a way to motivate a group of individuals can be a challenge!  What motivates you to perform well?  Does your manager motivate you, or are there company policies that motivate you?  Maybe you motivate yourself.  If you find that you cannot answer these questions, what could your company do to increase your motivation?  While you are not required to formally cite your sources within the forum, you should make sure that you are incorporating information from the readings into your responses.  Your responses should clearly show that you have read the material.

Marketing

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

Write An Essay On The Role Of The Supernatural In Macbeth And Its Influence On Macbeth’s Actions? Students Are Asked To Analyse Relevant Sections Of The Play.

three objectives for Bank of America's customer service

List three objectives for Bank of America's customer service perspective and show how they relate to the mission, vision and strategy. For each objective develop one meaningful performance measure, one expected level of performance.

Describe a time when you made an important decision. Upon what did you base this decision? Do you prefer to use a structured decision-making process, or go with your "gut feeling"?

As an experienced teacher (or future teacher), how important will a curriculum be to you? Can a school exist without a curriculum? Why or why not?

During the Old Palace period, how did the Minoans treat the exterior of their buildings? Why is their technique significant in history?

Segmentation for Banks – Recommendations

Write a letter to the president of your bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.

Service Design Matrix Appropriateness

What is the service design matrix? Why would service organizations want to rely on the service design matrix? How appropriate would the service design matrix be for your organization?