The following 5 questions. Please follow 6th edition APA format  including ample research.  It  is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is  organized. Deliverable length: 5 page minimum,

Question 1:

Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

Question 2:

Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question 3:

How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question 4:

What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question 5:

Define direct marketing and give some real world examples.

Research alternative dispute resolutions (ADR). 

Provide 2 to 3 examples of alternative dispute resolutions and one sentence describing when you would use each.

Describe, in your own words, what you believe are the four most important characteristics of high-performing project teams. Explain why you believe each is so critical, explain how they are related to each other, and identify at least two specific suggestions for each.

In preparation for this assignment, read the “Maladaptive Perfectionism as a Mediator and Moderator Between Adult Attachment and Depressive Mood” article located in the Topic 3 readings.  Write a 750-1,000-word paper about your selected article. Be sure to include the following in your paper: 

1.A discussion about the key variables in the selected article 

2.Identify the validity and reliability reported statistics for the article 

3.The particular threats to internal validity that were found in the study 

4.The strengths and limitations of the multivariate models used in the selected article 

5.A reference and in-text citations for the selected article as well as one additional reference  

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

Find an individual with a gender different than your own in a career that interests you. In a brief interview find the answers to the questions listed below. Include proper in-text citations as well as a reference note below as appropriate. Please note that for personal communications, you will only need to include an in-text citation and not a reference note.

Note: American Psychological Association (APA) ethical guidelines indicate that interviewees have the right to refuse to answer any question posed to them by an interviewer. Please ensure that your interviewees are aware of this, and do not force them to answer where the opportunity to reply has been refused.

1.      What got you interested in your current career?

2.      How did your gender influence your career choice?

3.      Did you have any same gender models or mentors that encouraged your career development? If not, was this problematic?

4.      Did you observe any barriers in your education, employment, or advancement based on your gender?

5.      Which gender appears to have an easier time getting into and establishing a career in this area?

6.      Which gender most often holds the positions of power/influence/authority within this field? How does this compare to the male/female ratio?

7.      Have there been any changes that have impacted the employment of males/females within the career?

Select and read one of the following articles, located in the Topic 4 materials: 1.The Role of Faculty Mentors in the Research Training of Counseling Psychology Doctoral Students 

2.The Career Development of Mexican American Adolescent Women: A Test of Social Cognitive Career Theory  

Write a 500-750-word analysis of your selected article. Include the following in your analysis: 

1.What are the key differences between qualitative and quantitative research? 2.What are the strengths and weaknesses of qualitative research designs? 3.What are the essential components that should be considered when applying qualitative methods to counseling outcomes?  Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

Identify an example of each of the following terms: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing. Discuss a time when you decided against purchasing something that was priced the lowest. What factors went into your decision to pay the higher price? For what product would these factors not influence your purchase decision?

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: 

• soft drink, 
• fast food/restaurant, 
• hotel, 
• cell phone provider, 
• banking, 
• automobile, 
• airline, or 
• entertainment. 

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. 

Discuss where their marketing mix strategies are similar and where they are different. Explain why. 

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. 

Also, consider the element of ethical promotion and social responsibility toward consumers. 

In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies. 

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.