The creation of a successful strategic plan is derived from researched data; in particular, applicable data can be obtained from a SWOT analysis. Review section 5.4 of the course text, which presents examples of environmental analysis, both internal and external, for a hypothetical nursing facility. Examine the strategic plan of the HCO you have chosen for your Final Project and the results from the SWOT analysis that you performed in Week Two. Then, in your initial post, address the following questions:(just answer the 2 questions only) no APA format

• What external and internal environmental analysis data could be applied to the marketing plan you are developing for your Final Project?
• How will the environmental analysis support the marketing plan to fulfill the organization’s strategic objectives?

Download the Cashier Example. This is a completed form and it illustrates exactly how a Left Hand – Right Hand Chart is constructed based on a description of the work performed by a Cashier. This is a continuation of the same example that was first used in Module Assignment One.

Your Name:

In the above chart use Capital Letters, such as T, to represent the symbols, such as Transportation. Do Not draw circles and arrows (etc.) on the Microsoft WORD LH-RH Chart.

When you have completed your Left Hand – Right Hand Chart then submit your WORD document for grading using the assignment folder tab on the Menu Bar on the top of the D2L Home Page for this course. The assignment folder will show the due date and time for the module to be submitted on time. If the assignment folder for a module assignment is closed then the module assignment will no longer be accepted or evaluated and you will receive a grade of zero on the assignment.

To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10 to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:

Executive Summary

• Provide a brief summary of the marketing plan.

Introduction

• State the objectives of the strategic plan.
• Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.

Market Analysis

• Describe the organization’s products and services
• Explain how these products and services meet the needs of the organization’s determined customer base.
• Include relevant aspects from the SWOT analysis you conducted in Week Two.
• State the competitive advantage your plan provides.

Environmental Analyses

• Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.
• External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.
• Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.

Marketing Mix

• Describe the marketing opportunities and marketing goals for your chosen HCO.
• Explain the marketing strategies that are employed in your plan.
• Apply market segmentation to your plan based on the target markets you have identified.
• Explain how database marketing was used or why it was not included in your marketing plan.

Plan Evaluation

• Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.
• Explain why reports for a particular time frame (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.

Conclusion

• Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.

The Marketing Plan:

• Must be 10 to 15 double-spaced pages in length (excluding the title page and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site.
• Must include a title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must utilize at least 10 scholarly sources (in addition to the course text) that were published within the past five years. At least three of these sources must be from the Ashford University Library.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style

1. Firshein, J. (1996). 20 strategies for marketing your managed care plan (Links to an external site.)Links to an external site. Healthcare Executive, 11(1), 15-7. Retrieved from http://www.ache.org/HEOnline/digital/heonline_index.cfm

• The full-text version of this article can be accessed through the ProQuest database in the Ashford University Library. In this article, Firshein describes 20 techniques healthcare executives use to create a unique marketing plan that helps to differentiate their plan from the competition.

This discussion will allow you to obtain additional information for the Marketing Mix section of your Final Project. Specifically, you will generate content that will support the marketing segmentation and target market elements of the Marketing Mix section of your project.

As discussed in Chapter 9, current healthcare organizations are providing a greater degree of services to their patients based on consumer demand. Many organizations have broken or segmented their products/or services into manageable units, which requires marketing departments to implement very specific marketing mixes that are tailored to defined target markets. Consider your chosen healthcare organization. Based on the marketing objectives you identified in your Week Three Assignment, use the table below (also found in Chapter 9 of the course text) as a guide to determine at least one possible target market for your marketing plan. Discuss why you chose that market segment and how you chose the target marketing.

Table 9.5
The Two-Phase Strategy of Market Segmentation and Target Marketing

Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 9.4: “Market Segmentation and Target Marketing.” Copyright 2015 by Bridgepoint Education, Inc.

Please have a read through the information provided below and answer the question with relevant references.

Damages are not something that correspond only to now, they can be traced back in time; for example, Chandler v Cape [2011]. If a business commits tort they would be called a tortfeasor. (BPE, 2017) In this case Mr Chandler make a claim for damages against Cape plc as he perceived them as a tortfeasor. Mr Chandler discovered he was suffering from asbestosis in 2007. Mr Chandler had only worked for Cape plc in-between 24th April to 9th October 1959 and from 24th January 1961 to 9th February 1962; as can be seen he did not work there for long periods of time. When damages were in the process of being claimed, Cape plc no longer existed as a trader.

Cape plc dealt with developing Asbestos for building and production firms, and although nowadays Asbestos is widely known to be an immensely harmful and dangerous substance, in-between the 1960’s – 1980’s, Asbestos was used for production items. For a list of items, Asbestos was used in please follow this link to the HSE website (2017), http://www.hse.gov.uk/asbestos/managing/products.htm.

During the court case, the judges present stated that Asbestolux was produced in the Cape plc building, and that it had no sides. Therefore, dust could escape its site without any regard for the consequences. This was not a failure in day-to-day management; this was a systemic failure of which the Defendant was fully aware. (England and Wales Court of Appeal, 2013) At the time of production, Asbestos was not seen as harmful a product as it is now. Even though the business was not aware of the damages being bought to their staff at the time of production, the court found the Asbestos damages as foreseeable.

Question – Can all Asbestosis damage be perceived as foreseeable, irrespective of the era it occurred?

Many researchers believe that our level of morality grows as we mature and grow through interactions with others. While Kohlberg, Gilligan and Piaget are best known for creating moral development models, there are other researchers that have developed other models for moral development. In this paper, identify two moral development models and summarize them. Then compare and contrast these two models to each other. In your summary of the paper, identify your beliefs about the moral development models you researched and reflect on your moral development and how it happened. Follow APA cover sheet and reference page styling for full credit

Department of human services(DHS) essay

This is a literature essay about talent management, workforce challenges etc. The name of the organization is DHS department of human services.6 peer reviewed articles and 2 scholarly articles

Essay instructions

6c. Project-based Problem-based Assignment – Part 2 (Research Report) Students are required to work independently and research industry best practice in strategic human resource management and talent management and then apply this research information to the selected case study to identify the opportunities for practice improvement.

The research report should contain a clearly designated Introduction Section that sets the scene for the research report, defines key terms, sets out the salient features of the case study organization’s talent management practice, its workforce management challenges and the opportunity for practice improvement and the rationale for change.

 The research report should contain a Background Section that provides a synthesis of key points from the Project-based Problem-based Assignment – Part 1 (Workforce Management Challenges).

The report must contain a Discussion Section should address four specific questions:

 1. Recap the key workforce management challenges facing the case study organization and why these challenges are critical to the organization’s sustained effectiveness (drawing upon the research literature)?

 2. Discuss the concepts of dynamic capability and strategy alignment and practice integration and why they are important in relation to strategic HRM (drawing upon the research literature)?

 3. Discuss the perceived benefits of effective talent management for organizational performance and review the different conceptual approaches that can be used in managing talent (drawing upon the research literature)?

 4. Discuss the opportunity for practice improvement in relation to the case study organization’s talent management practices and how it can be viewed as a strategically aligned practice area with some acknowledgement of the change management implications (drawing on the research literature)?

The report must contain a Findings and Conclusions Section. The Findings and Conclusions Section should addresses what was found from the research literature on talent management and why there appears to be a gap between theory and practice in the case study organization? The report must also contain a Recommendations Section. The Recommendation Section should be brief, ‘action oriented’ statement of the practice improvements in talent management? Such improvements must have the potential to have benefit for employers and employees. The recommendations must draw from and be consistent with the Discussion Section and the Findings and Conclusions Section of the report.

Department of human services(DHS) essay

This is a literature essay about talent management, workforce challenges etc. The name of the organization is DHS department of human services.6 peer reviewed articles and 2 scholarly articles

Essay instructions

6c. Project-based Problem-based Assignment – Part 2 (Research Report) Students are required to work independently and research industry best practice in strategic human resource management and talent management and then apply this research information to the selected case study to identify the opportunities for practice improvement.

The research report should contain a clearly designated Introduction Section that sets the scene for the research report, defines key terms, sets out the salient features of the case study organization’s talent management practice, its workforce management challenges and the opportunity for practice improvement and the rationale for change.

 The research report should contain a Background Section that provides a synthesis of key points from the Project-based Problem-based Assignment – Part 1 (Workforce Management Challenges).

The report must contain a Discussion Section should address four specific questions:

 1. Recap the key workforce management challenges facing the case study organization and why these challenges are critical to the organization’s sustained effectiveness (drawing upon the research literature)?

 2. Discuss the concepts of dynamic capability and strategy alignment and practice integration and why they are important in relation to strategic HRM (drawing upon the research literature)?

 3. Discuss the perceived benefits of effective talent management for organizational performance and review the different conceptual approaches that can be used in managing talent (drawing upon the research literature)?

 4. Discuss the opportunity for practice improvement in relation to the case study organization’s talent management practices and how it can be viewed as a strategically aligned practice area with some acknowledgement of the change management implications (drawing on the research literature)?

The report must contain a Findings and Conclusions Section. The Findings and Conclusions Section should addresses what was found from the research literature on talent management and why there appears to be a gap between theory and practice in the case study organization? The report must also contain a Recommendations Section. The Recommendation Section should be brief, ‘action oriented’ statement of the practice improvements in talent management? Such improvements must have the potential to have benefit for employers and employees. The recommendations must draw from and be consistent with the Discussion Section and the Findings and Conclusions Section of the report.

Compare and contrast two databases of your choice:

1. Kid's Inpatient Database (KID)

2. State Inpatient Database (SID)

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