Sierra Nevada describes their Pale Ale as being unique for its piney and grapefruit aromas. It is a classic, yet it remains new, complex and surprising to thousands of beer drinkers every day. These points of difference are what makes it one of the top leading Ales on the market. However, it is less “exclusive” and more obtainable than some of the higher ranked beers on this list. Sierra Nevada is found in almost every large retailer of it’s kind which is part of their target market strategy and makes the price slightly less than it’s competitors.

http://www.sierranevada.com/beer/year-round/pale-ale

https://www.pastemagazine.com/articles/2016/02/83-of-the-best-american-pale-ales-blind-tasted-and.html?a=1

 

d. Describe how your product creates value compared to the competition.

Sierra Nevada expresses their sensory attention to detail for their products. They claim that every day, a panel of trained Sierra Nevada sensory experts taste every beer scheduled to go into the market. They evaluate the flavors to ensure that every bottle meets our rigorous standards of quality at every step of the process from ingredient harvest all the way through bottling. This backs up Sierra Nevada’s mission of value and quality to the beer industry.

Paste Magazine referred to Sierra Nevada’s Pale Ale as “The beer, the myth, the legend, and the pale ale to which all other American pale ales are compared,” during a blind taste test and ranking.

http://www.sierranevada.com/brewery/about-us/why-we-brew

https://www.pastemagazine.com/articles/2016/02/83-of-the-best-american-pale-ales-blind-tasted-and.html?a=1

 

e. Is your product classified as price elastic or inelastic? Explain. Discuss the price sensitivity of different market segments for your product.

E: The price for Sierra Nevada’s Pale Ale is elastic because there are hundreds of substitutes for the product. It is a price sensitive product because it is easily substitutable and a relatively average priced product in its market segment as a large brewery.

 

f. Describe the product line pricing strategy for your product.

F: The product line pricing strategy Sierra Nevada used when developing their different beers was to create multiple products, such as the Pale Ale, and different variations of beers and brews to maximize profits. For example, if Sierra Nevada only produced and IPA then they would only appeal to consumers who like IPAs. In order to maximize profits Sierra Nevada has brewed dozens of different beers and ales to work in coordination with each other and appeal to more consumers.

 

 

 

 

Marketing Audit Questions: Managing marketing channels and communicating product ideas: Chapters 15, 17, 18, and 20

 

18. Channels of distribution Fahad Alqattan

a. How would you describe the distribution channel for your product (direct and/or indirect channel)? Provide an exhibit illustrating channel levels (Figure 15-3,4,5)

A: A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. Sierra Nevada uses various distribution channels including wholesalers, retailers, distributors and even the internet itself.

 

b. Does your product have an electronic marketing channel? If so, describe it.

B: Pale ale Sierra Nevada have an electronic marketing channel. A unique feature of electronic marketing channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility for buyers

 

 

c. Does your product have a dual distribution strategy? If so, describe it.

C: Pale ale Sierra Nevada have a dual distribution strategy. Dual distribution strategy also known as Multi-channel distribution involves a business using more than one type of distribution channel in this case, it involves the manufacturer and wholesalers.

 

 

d. If your company has a vertical distribution strategy, describe it.

D: Sierra Nevada has a vertical distribution strategy, which is one in which the main members of a distribution channel including producer, wholesaler, and retailer and work together as a unified group in order to meet consumer needs.

 

 

e. Does your product exhibit intensive, exclusive or selective distribution? Describe why your product was classified in one of the categories above.

E: Pale ale Sierra Nevada exhibit selective distribution as it lies between intensive and exclusive distribution. It involves using more than one, but lesser than all the intermediaries who carry the company's products.

 

 

f. Is there tension in the distribution channel for your product? Why?

F: There is no tension in the distribution channel for Pale ale Sierra Nevada. Tension in channels can be created by the contribution of each channel member.

 

 

g. In terms of supply chains, how does your product get to its final customers? Provide an exhibit to illustrate your supply chain (Figure 15.9)

G: A channel of distribution is the route a good takes from its original source to its final customer. From the producer to wholesaler to retailer and final consumer are segments of the supply chain that Pale ale Sierra Nevada go through.

 

 

 

19. Marketing communications and direct marketing —–German Diaz

a. Describe the push and pull channel strategies for your product.

A. The pull strategy for Sierra Nevada Brewery started off by selling beer off the streets. It also used word of mouth to get to consumers. Now that the company has grown,it uses strategies like Oktoberfest, Beer camp and other live music shows.

http://www.sierranevada.com/brewery/about-us/our-story

B. The push strategy the brewery uses is setting up several distribution channels to reach several consumers. Distributors are located in several states like Alaska, California and Florida.

http/://www.sierranevada.com/distributors

 

 

20. Advertising, sales promotion and public relations Kohlden

a. Does your product exhibit both “product advertisements” and “institutional advertisements?” Give some examples of each.

 

b. What media does your company use to advertise? Give some examples of each.

c. Based on your personal observations, what are some of the most effective ads for your product? Provide ad examples that illustrate your product’s position with a specific target markets. Why do you think these ads are so effective?

 

d. Does your company use consumer sales promotions for your product? If so, what promotions are used and are they effective? Provide illustrations.

 

e. Are public relations a part of the promotional mix for your product? If so, describe an example of a public relations piece and state how effective you think the piece was in terms of affecting

the target audience.

 

f. Describe your product’s social media platform.

 

A. Product Advertising: Selling of merchandise such as hats, posters, stickers, key chains, bottle openers, and their famous sweaters. Founder and owner, Ken Grossman’s statement on Sierra Nevada’s advertising, “Our advertising comes out of our 12-ounce bottle.”

http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1001&context=agb_cs (page 10)

 

B. Sierra Nevada’s strategy is not use media as a mean of advertising. Besides a youtube video, they try to stay away from the media and rely heavily on word of mouth for their advertising. http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1001&context=agb_cs (page 10)

C. In my personal observation I have only heard of Sierra Nevada through word of mouth and merchandise that i’ve seen other people wear. They have established an effective way of advertising without the need of media and commercials. Sierra Nevada has the confidence that their product alone will sell itself. With the absence of media advertisement, they separate themselves from most of their competitors.

http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1001&context=agb_cs

D. Sierra Nevada does use consumer sales promotions. They are are renowned for unveiling seasonal beers year round. Examples are, Beer Camp for the spring, Summerfest for the summer, Oktoberfest for the fall, and Celebration for the winter.

http://www.sierranevada.com/beer

E. Public Relations is part of Sierra Nevada’s promotional mix. Their active at bike races and events, which targets that young middle class demographic. They also made endorsements with high end restaurants in the Bay Area. This opened them up to new markets and strengthen their image of being a high end product.

http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1001&context=agb_cs

F. Sierra Nevada is involved with Facebook. They use it as a platform when unveiling new beers and upcoming events that they are hosting. It is also a great way to receive feedback from customers as well as spreading that word mouth between consumers.

http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1001&context=agb_cs

 

 

 

 

21. Personal Selling & Sales Management Fahad Alqattan

a. How does your company use personal selling?

· Personal selling is where businesses use sales force to sell the product after meeting face-to-face with the customer. The sierra Nevada sellers promote the product through their attitude, appearance and specialist product knowledge.

b. What kind of personal selling is used? Relationship? Order taker?

· Sierra Nevada uses trade selling as a kind of personal selling, which involves selling the product to the retailers and wholesalers trade sales personnel made regular contact to the wholesaler and retailers and received bulk order from them, trade sales personal work either for wholesaler or manufacturer (Bleier et al., 2013).

c. Describe the sales process (steps in the sale) for your product. How would you sell the product (face to face) to a customer? Is selling more or less important in other parts of your distribution channel?

· There are various steps of the sales process including product knowledge, prospecting, the approach, the needs assessment, the presentation, the close as well as follow up. Moreover, face-to-face help the seller with the ability to make a stronger and more personal connection with customers. This offers you a chance to become real and not just a voice on the other end of the phone. A face-to-face interaction creates a more personalized and vivid experience for potential buyers. In this case, face-t0-face may lead to more sales, which an important part of my distribution channel.

d. What is the USP (unique selling proposition) for your product?

·  A unique selling proposition is the defining factor or characteristic that sets a company apart from its competitors. In this case, the USP for Sierra Nevada includes online and offline retailers that aim to communicate their unique selling proposition to shoppers in marketing campaigns, product descriptions, and all other customer touch points (Ginsberg & Bloom, 2004).

and. How do your sales people "create value" for the customer?

·  Salespeople act on behalf of their companies by creating value for their firms' customers. Whenever a salesperson goes back to her company with a customer's request, she or he is voicing the customer's needs.

Need a similar essay? Click Order Now And Get A Special Bonus- Up To 15% Discount Offer!!!

Assignment Instructions

Locate a film or book (popular fiction, not a psychology text or instructional/academic film) that illustrates one of the concepts we’re discussing this semester.  For example, the film/book might depict situations that are relevant to the concepts of obedience, conformity, altruism, persuasion techniques, groupthink, interpersonal attraction, etc…  Any topic discussed in our readings is fair game, but the concept needs to be clearly depicted in the source you chose.

 

For the purposes of this assignment,  films/books that actually depict any of the classic experiments we’re discussing this semester (e.g., the recent film titled “Stanford Prison Experiment”) are explicitly not allowed.  Work to “stretch” and use your critical thinking skills to determine whether your source is clearly related to a social psychology concept or not.

 

After viewing the film or reading the book, please use Power Point Slides to report your observations. This assignment is not intended for this to be a formal writing assignment.  Rather, the intent is to see you make connections between your readings and “real-life” situations as depicted in popular media sources and to express your thoughts succinctly and coherently.  Be creative, but be sure that the reader/viewer is able to clearly discern that you can critique the film/book in a scholarly way as related to course material (e.g., don’t just give a “book report” in which you describe the plot of the movie/book).

 

You do have some leeway in terms of the length of your submission.  But, please, try to be succinct.  If you’re doing a PowerPoint submission or narrated slideshow, aim for no more than 10-12 slides and no more than 10 minutes maximum (less than this guideline is acceptable as long as all the below points are clearly and fully addressed). 

 

In your submission, please be sure to clearly address the following topics:

 

1.         Describe which social psychology concept you are choosing (e.g., conformity, obedience, altruism, persuasion, etc…) and indicate how you see it manifested in the film/book you chose.

 

2.         Describe the social psychology concept.  What does it mean?  How has it been studied in the field of social psychology?  What have you learned about it this semester?

 

3.         Briefly describe the film/book you chose (e.g., its plot, characters, themes, etc…).  This description does not need to be really lengthy (you don’t need to summarize the entire plot; hit the high points), but should be sufficient to demonstrate that you actually viewed the entire film or read the entire book.

 

4.         Clearly describe how you feel the film/book you chose relates to the social psychology concept.  If you chose altruism, for example, how do the characters in the film/book behave in a prosocial manner toward others?  If you chose groupthink, how did the characters get caught in a situation that resulted in a groupthink mentality?

 

5.         Finally, take time to ensure that your finished product is polished (no grammatical/spelling errors in written work, no grammatical issues or unclear language in video submissions), flows well, and looks professional.  While you aren't expected to submit Spielberg-quality films, your submission should be at least as professional-appearing as reasonable videos seen on YouTube or PowerPoint presentations made in a work setting.

Need a similar essay? Click Order Now And Get A Special Bonus- Up To 15% Discount Offer!!!

Systematic Review of Misleading Supplementation Claims in Comparison to Actual Results in the U.S.

Need a similar essay? Click Order Now And Get A Special Bonus- Up To 15% Discount Offer!!!

 

Major Paper Assignment

In 2010, The American Academy of Pediatrics (AAP) released a policy statement addressing the complex relationships among children, adolescents, substance abuse, and the media. This assignment requires a critical examination of the AAP publication and a critique of the mediation of substance use, with links made to the AAP statement and course material. Conclusions about the implications of the media portrayals and the policies recommended by the AAP should also be made. Successful completion of this paper will require work over multiple weeks. A two paragraph summary of the proposed example of substance use portrayal in the media is due by the end of Week 3. The full paper is due at the end of Week 7.

This assignment proceeds in four steps:

Preparation

Step One: Read the AAP Policy Statement located in the Classroom Resources folder. Make some notes for yourself about points of agreement or disagreement you have with the statement and specifics.

Step Two: Find a current example of substance use portrayal seen in the media; for example, scenes from a movie, a television show, or a commercial; print ads; or portrayals found in "new media" as discussed in the AAP article. The Internet is a good tool for finding film or television portrayals of substance use as well as examples of print ads if ready access to first-hand media is not available. A two paragraph summary of the proposed example of substance use portrayal in the mean that will be used for the paper is due by the end of Week 3. This proposal is a separate assignment and is worth 10 points.film or television portrayals of substance use as well as examples of print ads if ready access to first-hand media is not available. A two paragraph summary of the proposed example of substance use portrayal in the media that will be used for the paper is due by the end of Week 3. This proposal is a separate assignment and is worth 10 points.

Construction

Step Three: Write the paper. Begin the paper with an introduction that summarizes the main findings of the AAP article and previews what will be covered in the coming pages.

Next, compare and contrast the portrayal of substance use found in the media with the information learned about that substance in the class and textbook. What messages about the substance are being portrayed? How accurate are those messages regarding the current data on substance use? Be sure to cite the textbook as needed.messages about the substance are being portrayed? How accurate are those messages relative to the actual data on substance use? Be sure to cite the textbook as needed.

Continue by comparing and contrasting the portrayal of substance used in the media with the criticism of media portrayals found in the AAP paper. Does the media example match their arguments or contradict them? What links and connections can be made? Be sure to cite the article as needed.

Next, draw some conclusions about the portrayal of substance used in the media, addressing the following: What are the implications of this type of portrayal? What messages are being and to whom? Are these messages an accurate representation of the use of this substance? Should media portrayals be required to be accurate in their depictions of use, showing both positive and negative consequences?

Finally, review the guidelines suggested by the AAP at the end of their policy statement and address the following: Although directed specifically at pediatricians, which of those recommendations is most important? Why? Are these recommendations necessary? If followed, will they be effective in addressing the concerns raised earlier in the article? Be sure to cite sources as needed.

Step Four: Proofread and spell-check the finished paper.

The required length of this paper is  11 pages, plus a required cover page and a reference list.  Papers must comply with APA formatting rules, including font size and margins, and must have a scholarly focus and tone. Quoting of published material and use of the first-person "I" are not permitted and will result in point loss. All source material should be paraphrased into your own words and cited appropriately.

Need a similar essay? Click Order Now And Get A Special Bonus- Up To 15% Discount Offer!!!

Two friends, two siblings, two parents, two cars, two sports, two jobs, two hobbies, or two careers

Need a similar essay? Click Order Now And Get A Special Bonus- Up To 15% Discount Offer!!!

in 200 words discuss the progress Iran is making in its attempt to implement the democratic election process. Next, speculate on two (2) challenges you believe Iran will face in accomplishing this task. Justify your responsewords  discuss the progress Iran is making in their attempt to implement a democratic election process. Next, speculate on two (2) challenges you believe Iran will face in accomplishing this task. Justify your response

Need a similar essay? Click Order Now And Get A Special Bonus- Up To 15% Discount Offer!!!

Supporting Document 2: Resistance Risk Mitigation Intervention Table
Due Week 6 and worth 100 points

Using the same scenario from Assignment 1, you realize that transitioning your organization to a learning environment may not be as easy as first imagined. You have encountered several resistance issues relating to the culture, psychological learning, organization structure, workforce commitment, and dissemination of knowledge. You decide to gather a decision-making team to assist in identifying the high or moderate resistance risks that may stop or slow down the process of this transition. The decision-making team must also recommend some mitigation intervention to lower the identified resistance risks to either moderate or low. For example, a high resistance risk can become moderate or low and moderate resistance risk can become low.

Your final product will be a table that identifies five (5) issues related to the organization’s culture, psychological learning, organization structure, workforce commitment, and dissemination of knowledge. You must also provide a description of each resistance issue and rate the resistance risk before the mitigation intervention as either High (H) or Moderate (M). Then, you must provide a description of your team’s mitigation intervention and determine the resistance risk’s downgrade from High (H) to Moderate (M) or Low (L) and / or Moderate (M) to Low (L) after the mitigation intervention.

Create a table in which you:

1. Determine one (1) challenge in the culture that may cause a major resistance to the transition from individual learning to organizational learning. Next, recommend one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.
2. Predict one (1) psychological learning threat that may result from the transition and then provide one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.
3. Assess the current organization structure as it relates to the free flow of knowledge then specify one (1) issue that may cause a major resistance to the transition. Provide one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.
4. Critique the workforce commitment to this transition and predict one (1) major resistance you may encounter. Next, provide a mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.
5. Propose one (1) dissemination of knowledge issue with the recipients’ ability to absorb the knowledge and comprehend it into action (i.e., motivating the recipient to share knowledge). Next, provide one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.
6. Use the Resistance Risk Mitigation Intervention Table template located here. You may also use Microsoft Word or other equivalent software to create a table in an equivalent format for this supporting document.

Your assignment must follow these formatting requirements:

• Be typed, using Times New Roman font (size 12), with one-inch margins on all sides. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the processes of how organizations learn and organizational barriers that impact the process.
• Examine the concepts of personal mastery and mental models and their related importance in a learning organization.
• Examine the driving forces related to organizational learning.
• Evaluate management behaviors that influence organizational learning.
• Analyze the key components of a learning organization and the role of a chief learning officer.
• Use technology and information resources to research issues in developing a learning organization.
• Write clearly and concisely about developing a learning organization using proper writing mechanic.

Click here to view the grading rubric.

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 100

Supporting Document 2: Resistance Risk Mitigation Intervention Table

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Determine one (1) challenge in the culture that may cause a major resistance to the transition from individual learning to organizational learning. Next, recommend one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.

Weight: 17%

Did not submit or incompletely determined one (1) challenge in the culture that may cause a major resistance to the transition from individual learning to organizational learning. Did not submit or incompletely recommended one (1) mitigation intervention to downgrade the identified resistance in your table. Did not submit or incompletely provided a rationale for your selected mitigation intervention.

Partially determined one (1) challenge in the culture that may cause a major resistance to the transition from individual learning to organizational learning. Partially recommended one (1) mitigation intervention to downgrade the identified resistance in your table. Partially provided a rationale for your selected mitigation intervention.

Satisfactorily determined one (1) challenge in the culture that may cause a major resistance to the transition from individual learning to organizational learning. Satisfactorily recommended one (1) mitigation intervention to downgrade the identified resistance in your table. Satisfactorily provided a rationale for your selected mitigation intervention.

Thoroughly determined one (1) challenge in the culture that may cause a major resistance to the transition from individual learning to organizational learning. Thoroughly recommended one (1) mitigation intervention to downgrade the identified resistance in your table. Thoroughly provided a rationale for your selected mitigation intervention.

2. Predict one (1) psychological learning threat that may result from the transition and then provide one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.
Weight: 17%

Did not submit or incompletely predicted one (1) psychological learning threat that may result from the transition and did not submit or incompletely provided one (1) mitigation intervention to downgrade the identified resistance in your table. Did not submit or incompletely provided a rationale for your selected mitigation intervention.

Partially predicted one (1) psychological learning threat that may result from the transition and partially provided one (1) mitigation intervention to downgrade the identified resistance in your table. Partially provided a rationale for your selected mitigation intervention.

Satisfactorily predicted one (1) psychological learning threat that may result from the transition and satisfactorily provided one (1) mitigation intervention to downgrade the identified resistance in your table. Satisfactorily provided a rationale for your selected mitigation intervention.

Thoroughly predicted one (1) psychological learning threat that may result from the transition and thoroughly provided one (1) mitigation intervention to downgrade the identified resistance in your table. Thoroughly provided a rationale for your selected mitigation intervention.

3. Assess the current organization structure as it relates to the free flow of knowledge then specify one (1) issue that may cause a major resistance to the transition. Provide one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.

Weight: 17%

Did not submit or incompletely assessed the current organization structure as it relates to the free flow of knowledge then specify one (1) issue that may cause a major resistance to the transition. Did not submit or incompletely provided one (1) mitigation intervention to downgrade the identified resistance in your table. Did not submit or incompletely provided a rationale for your selected mitigation intervention.

Partially assessed the current organization structure as it relates to the free flow of knowledge then specify one (1) issue that may cause a major resistance to the transition. Partially provided one (1) mitigation intervention to downgrade the identified resistance in your table. Partially provided a rationale for your selected mitigation intervention.

Satisfactorily assessed the current organization structure as it relates to the free flow of knowledge then specify one (1) issue that may cause a major resistance to the transition. Satisfactorily provided one (1) mitigation intervention to downgrade the identified resistance in your table. Satisfactorily provided a rationale for your selected mitigation intervention.

Thoroughly assessed the current organization structure as it relates to the free flow of knowledge then specify one (1) issue that may cause a major resistance to the transition. Thoroughly provided one (1) mitigation intervention to downgrade the identified resistance in your table. Thoroughly provided a rationale for your selected mitigation intervention.

4. Critique the workforce commitment to this transition and predict one (1) major resistance you may encounter. Next, provide a mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.

Weight: 17%

Did not submit or incompletely critiqued the workforce commitment to this transition and predict one (1) major resistance you may encounter. Did not submit or incompletely provided a mitigation intervention to downgrade the identified resistance in your table. Did not submit or incompletely provided a rationale for your selected mitigation intervention.

Partially critiqued the workforce commitment to this transition and predict one (1) major resistance you may encounter. Partially provided a mitigation intervention to downgrade the identified resistance in your table. Partially provided a rationale for your selected mitigation intervention.

Satisfactorily critiqued the workforce commitment to this transition and predict one (1) major resistance you may encounter. Satisfactorily provided a mitigation intervention to downgrade the identified resistance in your table. Satisfactorily provided a rationale for your selected mitigation intervention.

Thoroughly critiqued the workforce commitment to this transition and predict one (1) major resistance you may encounter. Thoroughly provided a mitigation intervention to downgrade the identified resistance in your table. Thoroughly provided a rationale for your selected mitigation intervention.

5. Propose one (1) dissemination of knowledge issue with the recipients’ ability to absorb the knowledge and comprehend it into action (i.e., motivating the recipient to share knowledge). Next, provide one (1) mitigation intervention to downgrade the identified resistance in your table. Provide a rationale for your selected mitigation intervention.

Weight: 17%

Did not submit or incompletely proposed one (1) dissemination of knowledge issue with the recipients’ ability to absorb the knowledge and comprehend it into action (i.e., motivating the recipient to share knowledge). Did not submit or incompletely provided one (1) mitigation intervention to downgrade the identified resistance in your table. Did not submit or incompletely provided a rationale for your selected mitigation intervention.

Partially proposed one (1) dissemination of knowledge issue with the recipients’ ability to absorb the knowledge and comprehend it into action (i.e., motivating the recipient to share knowledge). Partially provided one (1) mitigation intervention to downgrade the identified resistance in your table. Partially provided a rationale for your selected mitigation intervention.

Satisfactorily proposed one (1) dissemination of knowledge issue with the recipients’ ability to absorb the knowledge and comprehend it into action (i.e., motivating the recipient to share knowledge). Satisfactorily provided one (1) mitigation intervention to downgrade the identified resistance in your table. Satisfactorily provided a rationale for your selected mitigation intervention.

Thoroughly proposed one (1) dissemination of knowledge issue with the recipients’ ability to absorb the knowledge and comprehend it into action (i.e., motivating the recipient to share knowledge). Thoroughly provided one (1) mitigation intervention to downgrade the identified resistance in your table. Thoroughly provided a rationale for your selected mitigation intervention.

6. Writing Mechanics, Grammar, and Table Formatting

Weight: 10%

Serious and persistent errors in grammar, spelling, punctuation, or table formatting.

Partially free of errors in grammar, spelling, punctuation, or table formatting.

Mostly free of errors in grammar, spelling, punctuation, or table formatting.

Error free or almost error free grammar, spelling, punctuation, or table formatting.

7. Clarity and Coherence of Writing

Weight: 5%

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Information is partially clear with minimal reasons and evidence that logically support ideas.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.