This is an individual written assignment designed to make you reflect more deeply on some of the tensions and latest debates in brand management. Follow these steps:
1. Read the following article which challenges Byron Sharp's assertions about the lack of emotional connection to brands
(Document in PDF)
2. Write a critical review of the what we have discussed in class regarding brand loyalty and brand segmentation in light of this article
3. End your review with one important implication for how brands should be successfully managed

Assignment Requirements & Parameters
1. Assignment should be uploaded here in a Word document or .pdf
2. Maximum length of assignment is 2 pages using size 11 font
3. Minimum content requirements: 
• discussion of issues raised by the article in relation to what we have seen in class
• conclusion with 1 implication for how brands should be managed
4. Additional sources. You may use additional sources / references (for example, there is a very good WARC review "What we know about brand loyalty" with multiple opinions
on the topic). You must clearly and correctly reference the source of any additional sources you use to support your arguments.

Please cover the topics of the readings attached as much as possible.

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magine you have recently been hired as the Information security director at a start-up health care research firm, where confidential client data is housed in its Data Center. Currently, the company has 100 employees and expects to expand its workforce to 300 in the next three (3) months and the company is moving to a new location in an urban office building across four (4) floors. The security operations and defensive mechanisms have been run in the past by the Networking Department and due to the move, you have a chance to start anew with the company’s security operations to improve its overall security posture.
Write an eight to ten (8-10) page paper in which you:
Identify what you perceive to be the five (5) most concerning threats to the network, computing environment, and the database operations of the company. 
Examine each threat you identified in number 1, in which you: 
Explain why this is your perception.
Identify what is at risk from these threats.
Determine how you would design the security controls to mitigate the risks involved.
Determine the security defense mechanisms that you would utilize in order to secure communications from floor to floor in the office space, including equipment and physical controls. 
Create an office space diagram detailing the security defense tools, equipment and controls utilized, using a diagramming application such as Visio or Dia. Note: The graphically depicted solution is not included in the required page length.
Explain in detail the defensive mechanisms that you would implement to secure the corporate wireless network, including encryption, authentication methods, and at least two (2) WLAN security tools you would utilize on a regular basis. 
Create a wireless network diagram, using a diagramming application such as Visio or Dia based on your explanation in number 5. Note: The graphically depicted solution is not included in the required page length.
Determine whether or not you would utilize encryption technologies on the network and / or computing equipment. Justify your response. 
Consider the use of a cloud-based solution for storing the company’s data. Determine the benefits and / or risks that would result using this kind of data storage, and decide whether or not you would utilize this storage option. Justify your decision.
Select a minimum of five (5) security tools that you would implement on the network as security auditing and / or defense countermeasures. 
Analyze each security tool you selected in number 8, and determine why / how you would use them as part of your security operations.
Provide an overview of the recovery and continuity plans you would develop to ensure the company could survive a temporary or prolonged disruption. Explain why each plan is needed based on the benefits it provides to the company.
Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. 
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Include diagrams created in Visio or one of their equivalents such as Dia. The completed diagrams must be imported into the Word document before the paper is submitted.
The specific course learning outcomes associated with this assignment are:
Describe cryptology and impact on cybercrime response.
Identify common information-gathering tools and techniques.
Analyze system vulnerabilities exploited by hackers.
Design plans that remove Trojans, backdoors, and malware from infected systems.
Explain the process of network traffic analysis and sniffing, and their appropriate tools.
Analyze wireless network vulnerabilities exploited by hackers.
Examine the appropriate methods for performing incident handling.
Use technology and information resources to research issues in cybercrime techniques and response.
Write clearly and concisely about topics related to cybercrime techniques and response using proper writing mechanics and technical style conventions. 
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

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 In a two to three page paper, please discuss the following issue. Remember to use appropriate APA format and citations throughout your paper.  Contrary to common law, today, in most, if not all states, a person cannot use deadly force in the defense of their property. Do you agree with this challenge. Should a property owner be allowed to use a bobby trap as long as notice, by use of sign for example, is provided to an intruder?  Please provide a legal analysis, note the terms within Chapter 6 and the case law, use both within your analysis to support your argument.

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unit I assessment

QUESTION 1

Why do you think the world’s largest theme park operator, the Walt Disney Co., was motivated to establish parks in Tokyo, Paris, and Hong Kong? What particular market characteristics of each of those sites were especially attractive in your opinion? Should Disney establish additional foreign parks, and if so, when, where, why, and how?

Your response should be at least 300 words in length.

DQ Question 

In your opinion, what role does culture play in international expansion by a corporation?

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Unit I Assignment

For this assignment, you will use Hofstede’s characteristics to differentiate international and domestic business

operations. This exercise will help identify the key characteristics that drive business decisions on an international and

domestic level.

Part 1: Pick three individual countries, one in the Middle East, one in Asia, and one in Europe. Apply Hofstede’s

characteristics to each one, and state if the characteristic is low, medium, or high in each country. Also, explain why each

country deserves that description.

Part 2: Given your descriptions, explain which country is most like the United States and which country is most unlike the

U.S.

Your response must be a minimum of three pages in length.

Click here to access the Unit I Assignment template.

Note: The template is just a tool to get you started. Feel free to use another layout

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The purpose of this assignment is to provide students with an opportunity to apply communications theories, research, and conversation with class colleagues to actual business situations, through the development of applicable strategies.   Assignment Steps   Read Case 2: Global Shared Services, McDonald's Corporation located in Mastering Leadership. Mastering Leadership: Ch. 7   Analyze in 1,050 to 1,225 words the communications and group behavioral issues that might arise in an organization hiring employees for their first job based on the discussion from your learning team.   Include a strategy to address these challenges.  Format your assignment consistent with APA guidelines. At least 3 solid references

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​

Write a 750 word paper in APA style which explores the following questions: 

Research a day reporting center in THE STATE OF TEXAS. 

What is the goal of the day reporting center? 

How do they achieve their goals and functions? 

Are Day Reporting Centers considered a "nominal sanction"?

 Why or why not?

 In your paper, include a title sheet and 3-4 cited references to support your ideas. Only one reference may be found on the internet. The other references must be found in the Grantham University online library.  Only the body of the paper will count toward the word requirement and the references must be cited, both in the body of your essay and in a references page.

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The Connection Between Strong Enforcement Of Personal Property Rights And Economic Growth". Consider How The Contract Law We Contributes To Overall Economic Development.

Work the following situation (it will require your study of the textbook and some internet researching.)
"José runs a mail-order business for gym equipment from his house in Dorado. Annual demand for the PuertoFlexers (the best seller) is 25,000 in the US. Assume that the year has 360 days. He sells each product for $350, earning a markup of 20%, including shipping and handling to the US. The annual holding cost per unit is $5.50 and the cost to process an order is $25. It takes ten days to completely process an order. (Write down any assumption that you have to make.) 
What are the EOQ and Total Cost of this situation?
How long does a cycle time last?
If José has space for 565 products, can all be stored in his facilities?
If José expect demand to rise by 15% next year, does he has to make any arrangements?

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The director of finance has discovered an error in his WACC calculation. He did not factor in the tax rate when determining the cost of debt. UPC has a line of credit at 4% interest, and the company is taxed at 30%. Further, assume that UPC’s required rate of return on equity is 14%, and its capital structure is 40% debt and 60% equity. Additionally, the budget committee question and answer session revealed that UPC has discovered a technology that will increase its product life span by 1 year. The new technology will add $120,000 and $130,000 to projects A and B’s initial capital outlay, respectively. Further, the finance department has dethttps://www.homeworkmarket.com/files/rodrigo3.xlsxermined that cash flows for years 1, 2, and 3 will be unchanged. However, net cash flows for year 4 will be $300,000 and $150,000 for projects A and B, respectively.

• Using the attached Excel file, the UPC scenario, and the new information above, calculate the NPV, IRR, MIRR, and payback periods from projects A and B. You must input all of your data into an Excel spreadsheet and show all formulas.
• Using MS Word, explain any risk factors inherent in the budgeting for the 2 projects.