Assessment Task 4: Critical Analysis Paper

Assessment Task 4: Critical Analysis Paper
Due date: Week 11, at the lecture and also submit on Moodle
Weighting: 30%
Length and/or format: 4500 word essay
Purpose: To develop conceptual and critical thinking skills concerning existing marketing practice
Learning outcomes assessed: 1, 2, 4, and 5.
How to submit: Students are required to submit a hard copy of their papers at the beginning of the lecture and upload soft copies onto Moodle
Assessment criteria:
After your visits to your chosen retailer you are asked to write a critical review either of that retailer’s marketing strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retailers you may have included in your Weekly Reflections and how they use the various marketing concepts e.g. what is their primary and secondary target market, how do they segment their market, what concepts of consumer behaviour do they use in their store layout (in the case of, how do they use price, what elements of the promotional mix do they use etc.
Each part must not exceed 1500 words and all topics should be clearly headed, appropriate references should be cited to support your arguments.
Part 1
Coles Business Analysis
Part 2
Aldi Business Analysis
Emporio biscuits by Arnott’s
Part 3
David Jones Business Analysis
Maybelline make up

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