1. Research motivation – Hollywood films as commercial products which generates big box offices in China market; film titles always the first item to attract audience; film productions tend to promote different cultures in different societies; 2. Different methods used in translating English film titles to Chinese citing examples in each method used; 3. Compare different approaches used in film translation in China, Taiwan and Hong Kong, sometimes the 3 places have different Chinese titles used for the same film, eg Mummy, Gladiator, etc. 4. Citing the importance of Chinese films to foreign markets with the rise of prominent filmmakers namely Zhang Yimou, Chen Kaige, Ang Li and Wang Kar Wai, discuss how Chinese film titles were translated into US titles;generates big box offices in China market; film titles always the first item to attract audience; film productions tend to promote different cultures in different societies; 

translation of film titles in China, Taiwan and Hong Kong, sometimes the 3 places have different Chinese titles used for the same film, e.g. Mummy, Gladiator, etc.

5. Sometimes the translation of the film into English is not good enough to attract foreign audience because of the differences in cultures. themselves.foreign audience because of the differences in cultures, so discuss how future translations can be done better to make US market audience more easily understand the film by looking at the titles themselves.

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• Watch BNET Video's video titled "Modernizing Inventory Management" on modernizing inventories as used by Cole Hardware:
  Click here to open the video in a new window.
  Explain how Cole Hardware used technology to manage inventory and identify at least two (2) benefits of the use of this technology by the company.

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You have been working for 9 months in the management training program for a national department store chain. You are currently the assistant manager in the shoe department, working your way toward becoming manager within the year. One day an elderly woman approaches one of your departmental salespeople wanting to return a pair of shoes she received as a gift. Your co-worker comes over to you, privately, because the tag is old and the shoes are no longer in stock, even though they have never been worn. 

You approach the nice lady and ask how you may help her. She repeats that she received the shoes as a gift a couple of years ago and would like to return them. She adds that she would like a refund or an exchange. After quickly considering your options, you key in the code from the shoe box and, sure enough, the register indicates that the shoe is no longer in inventory. No manager is available for consultation.

• Would you give any type of refund or exchange to the woman? Why or why not?
• What opportunities do you see in this transaction?
• What pitfalls do you see in this transaction?

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Case Study 2: Solid State Drives
Due Week 6 and worth 130 points

Read the article titled, “Enterprise IT shops now choose SSD storage,” located here and at http://searchsolidstatestorage.techtarget.com/feature/Enterprise-IT-shops-now-choose-SSD-storage.

Use the Internet to research the benefits and hazards to organizations that use solid-state drive (SSD) storage devices.  

Write a three to four (3-4) page paper in which you:

1. Examine the major benefits for an organization to use SSDs.

2. Analyze the major disadvantages and possible hazards that an organization should consider before adopting SSDs.

3. Recommend whether or not Delaware Health and Social Services and the Disabled American Veterans should seriously consider SSDs for their organizations. Provide a rationale for your response.

4. Determine whether SSDs are more or less difficult for computer forensics personnel to examine. And whether or not the American Veterans are considered to be in the process of considering the purchase of SSDs. Provide a rationale for your response.

5. Use at least four (4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your teacher for any additional instructions.double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student's name, the teacher's name, the title title, and the date. The cover page and the reference page are not included in the required page length assignment.

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Write a 700- to 1,050-word essay in which you discuss how the information and news media have affected American culture.

Answer the following questions:

· Does the information media have social responsibility? If yes, in what ways? If not, why not?

· What is the role of the information and news media in the shaping of political opinions?

· How have electronic media and their convergence transformed journalism and news consumption?

Illustrate your responses with specific examples.

Format your summary according to appropriate course-level APA guidelines.

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4.3 – Assignment: Module Report (PLG1)
Facility Layouts Report
Describe the following facility layout formats used in manufacturing:
Product 
Process
Fixed Position
Group technology or Cellular Layout
Provide a product example of each one that supports your description
Assignment Guidance
Module Report Guidelines
750-word minimum, not including Reference or Cover Page
Current APA format
Double Spaced 
A minimum of 3 references, in the Reference section at the end of the paper, are required.
o Two references must be scholarly, peer-reviewed, and from reputable sources.
o One textbook reference is acceptable. 
Module Review Guidelines
Current APA format
Text Book
Collier, D. A., & Evans, J. R. (2015). OM5 (5th ed.). Boston, MA: Cengage Learning.
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Essentially, your task is as follows:

1. Select one of the following – product, service, company, institution or event.

2. Conduct desktop research with regard to customer experience and the background of your chosen product, service, company, organization or event. 

3. Go to the 'survey monkey' website (see the video on this on Module 3 again if you need to) and work up a questionnaire or set of survey questions about the customer experience.

4. The field research should survey 5 people via face-to-face meetings or over the phone. Again, to help you write up survey questions, please use Survey Monkey.

5. Document the customer experience and draw up a customer journey or customer experience map (see Module 2).

6. Do a person (snapshot) of a typical customer (s)

7. Write the report (1500 words) with reference to the following questions:

– What is the state of the customer experience?

– how does the customer experience compare to its competitors?

Remember your writing techniques for reports – have an introduction, main body and summary in the report.

Do not forget to include in the Appendix the following – the survey questions, the results of the survey and who you surveyed.

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Directions/Instructions
Application – Best Practices

Resources
Tharpe, N. L., Farley, C., & Jordan, R. G. (2017). Clinical practice guidelines for midwifery & women’s health (5th ed.). Burlington, MA: Jones & Bartlett Publishers.
[Chapter 8, “Primary Care in Women’s Health” (pp. 457-616)
This chapter explores health promotion and disease prevention in women’s health. It also describes the presentation, assessment, diagnosis, and management of various systemic conditions, including cardiovascular and neurologic conditions].

McSweeney, J. C., Pettey, C. M., Souder, E., & Rhoads, S. (2011). Disparities in Women’s cardiovascular health. Journal of Obstetric, Gynecologic & Neonatal Nursing, 40(3), 362–371.
Note: Retrieved from the Walden Library databases.
[This article explores health disparities in cardiovascular disease, including gender and racial disparities related to the diagnosis, treatment, and outcomes of patients with this disease].

Department of Health and Human Services, National Institutes of Health, & National Heart, Lung, and Blood Institute. (n.d.). Women’s Health Initiative: WHI background and overview. Retrieved March 20, 2013, from http://www.nhlbi.nih.gov/whi/background.htm 
[This website outlines details of the Women’s Health Initiative (WHI) and introduces the various health issues addressed by the WHI].

Optional Resources
Centers for Disease Control and Prevention. (2012b). Women’s health. Retrieved from http://www.cdc.gov/women/

National Institutes of Health. (2012). Office of Research on Women’s Health (ORWH). Retrieved from http://orwh.od.nih.gov/

U.S. Department of Health and Human Services. (2012a). Womenshealth.gov. Retrieved from http://www.womenshealth.gov/

Best Practices
For over 20 years, the Women’s Health Initiative (WHI) study has conducted research trials to examine factors that impact risks and development of conditions that impact women such as heart disease, breast and colorectal cancer, and osteoporotic fractures in postmenopausal women. Health care providers use results from these trials to develop guidelines for delivering care to patients. In your role in clinical settings, you must be familiar with these guidelines, and you must be aware that through clinical practice, guidelines frequently evolve and change. Often, what is considered a best practice today might not be a best practice in the future. For this Assignment, you compare guidelines outlined in the WHI study to current best practices for assessing and managing conditions.

To Prepare:
• Review the Women’s Health Initiative article in the above Resources. Select Osteoporosis disorder presented in this study.
• Locate and select a research article that addresses current best practices for assessing and managing Osteoporosis. Be sure that the research article you select is from a reputable source from 2015 to present.
• Consider the similarities and differences between the best practices presented in the WHI study and the article you selected. Think about the potential impact of differences in best practices on women’s health.
• Consider whether the best practices in the article you selected should be used in clinical practice.

To Complete:
Write a 2-3 page paper that addresses the following:
• Describe Osteoporosis disorder
• Explain the current best practices for assessing and managing Osteoporosis disorder as suggested in the research article you selected.
• Compare the best practices presented in the WHI study to the current best practices presented in the article. Explain how the differences in best practices might impact women’s health.
• Explain whether you think the current best practices in the article you selected should be used in clinical practice. Support your position with evidence-based research.

Note:
All that the research articles select must be current scholarly articles from a reputable sources from 2014 to present.

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Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company's mission, introduction, and branding. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) page paper in which you: 1.Develop the branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 2.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.from Assignment 1, you will focus on the companyвЂTMs mission, introduction, and branding.

3.Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is fastest in its class for half the price.вЂк Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You can use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5.Develop your company's mission statement and company introduction.
6.Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your teacher for any additional instructions.double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the teacher's name, the title title, and the date. The cover page and the reference page are not included in the required page length assignment.

PLEASE USE THE FOLLOWING TEMPLATE. ALL YOU NEED TO DO IS PLUG IN YOUR INFORMATION. I HAVE INCLUDED THE PAPER FROM WEEK 4, SO YOU CAN GET THE NEEDED COMPANY INFORMATION.

Week Assignment (Change the Assignment # to the Week you are submitting, so we can keep the different versions straight … delete this in the parenthesis)
Your Company Name: Marketing Plan
Your Name
Date
Your Degree Program
Partial Fulfillment in the Requirements for MKT 500 Strayer University  Your Company Name: Marketing Planin the Requirements for MKT 500

Branding Strategy
(Thoroughly develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.) Simply highlight and retype over this information.
Brand Name
Enter your Brand Name Here, discuss why you chose this brand name, how it will match your target market and your product. Brand Logo Enter your logo here (it does not need to be very large), discuss why you chose this brand logo, how it will match your target market and your product. Slogan Enter your slogan here, discuss why you chose this slogan, how it will align with your target market and your product. Brand Extensionto your target market and your product. 

to your target market and your product.

to your target market and your product.

Enter your Brand Extension here, discuss why you chose this brand extension, how it will match your target market and your product and why you chose it. Overall Strategy Enter your overall strategy including all of the previous headings in this section. Marketing Strategy (Thoroughly assemble a marketing strategy for your product, and thoroughly determined an appropriate time table to implement your plan). Thoroughly provided a rationale for your response ..) Simply highlight and retype over this information. Positioning Statementto your target market and your product and why you chose it.

(Thoroughly prepared a positioning statement, Thoroughly included a perceptual map that shows your company's position against its competitors.) Simply highlight and retype over this information.
Positioning Statement
Enter your Positioning Statement here and discuss why you chose this statement, how it aligns to your target market, how it aligns to your business, why you chose it, etc. Perceptual Map Enter your Perceptual Map here. Look in your textbook at Chapter 15, there are numerous examples. Customer Behaviorto your business, why you chose it, etc.

(Thoroughly examine the relevant consumer behavior for your target market.) Thoroughly explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
Company Introduction and Mission Statement
(Thoroughly develop your company's mission statement and company introduction) Simply highlight and retype over this information.
Company Introduction
Enter your company Introduction here, discuss why you chose it and how it will help your business.
Mission Statement
Enter your Mission Statement here, discuss why you chose it and how it will help your business.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

References
(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance with APA, because you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.
You are required to have a minimum of 3 references for each time you submit the paper, totally in the minimum of 3 references. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the minimum for each week. Note: Wikipedia and other Websites do not have academic resources.

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Format: Approximately 8-10 pages, Times New Roman, 12-pt font, 1-inch margins (all sides), double-spaced, Word .doc or .docx file only! Citations and works cited page should be in ASA format (see "Files" for details). The 8-10 pages is only including main text of the paper (in other words, the page count does not include works cited or any pictures/tables you decide to use).

Preparation to Write the Paper: Spend 5-6 weeks (approximately 5 hours a week) engaging and initiating with a virtual community. Your goal is to immerse yourself as much as possible in a virtual community (either one that you already have some experience with or a new one) to investigate what being a part of such a community is like. In some ways, this is like doing ethnography and participant observation in a virtual space. Take notes about people's reactions to you and the social interactions that occur in such a community. Reflect on your own experiences, feelings, and interactions. Create social experiments (without harming anyone) or observe other people's interaction in the virtual community. You may even conduct interviews (virtually) with people that you meet. And look for connections from your experience to the readings, lectures, and themes from the course.

Assignment:

Write an 8-10 page paper where you (1) MAKE AN ARGUMENT about the nature of virtual communities and/or social media based on your engagement and ethnographic/participant observation experience with a virtual community that you chose. Please state your argument clearly in the first page (or paragraph) of the paper. Your argument should be specific and detailed, but also somewhat general (speaking to the larger spectrum of social media or virtual communities generally).

For example, "In this paper, through participant observation in the sub-Reddit gaming community, I argue that limitations in interactivity prevent the development of strong ties, but using social media to promote and advertise more interactive and engaging events have the potential to create a vibrant, diverse, and vast blended community." This thesis is very specific in terms of the argument and theories that it will interact with, as well as some of the qualities that it tries to prove. Specifically, the paper tries to prove that 1) interactivity is a crucial component to developing strong ties over social media, 2) but strong ties are possible and supported through social media, and 3) that these ties are diverse and come from specific forms of engagement that social media can support.

The rest of the paper is where you (2) PROVIDE EVIDENCE FROM YOUR PARTICIPANT OBSERVATION/ETHNOGRAPHY as well as (3) UTILIZE AT LEAST TWO READINGS FROM THIS CLASS to make your case. Please provide detailed and specific examples from your participant observation. This means talking about specific interactions and observations. Describe an interaction. What did you post/say? How did they respond? Why does this interaction prove your thesis/argument? How do readings (at least 2), theories, and concepts from this class also support your interpretation of your evidence? In other words, how do the readings prove (or even disprove) your argument? If what you find somehow contradicts the findings in readings, provide more evidence and explanations to show how and suggest why you observed such a difference.

As with the disconnect paper, your interactions with the readings are CRUCIAL and should be the CENTER of the paper. In other words, choose to make an argument that interacts with at least 2 readings in the course. You likely could make MANY arguments with the data you found, but choose something that will allow for deep interaction with the class readings.

If for some reason the readings do not seem to apply well to what you want to write about or what your argument is, please see me in office hours and talk to me as soon as possible. There is room for making an exception to the way readings are used, but for sure, class materials must be a central part of the paper.

The key to this paper is your content and analysis–developing some compelling insight into your experience. Please see rubric and example outline (in "Files" section of the course site) for more details on how to write a successful paper.

Please relate to the two readings and take a look at the example outline. If the readings are not suitable for this paper, please contact me to get new readings. Thank you very much!

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