After reading pages 7-11 of Discount for Lack of Marketability: Job Aid for IRS Valuation Professionals, choose any seven of the factors that are identified in influencing marketability. Explain, in your own words, why each of these seven factors would influence the marketability of a closely held business. Include business valuation and time and resources in your explanation. 

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This is  an example of a case of environmental toxicology, such as  Silent Spring  by Rachel Carson or  Love Channel  by Michael H. Brown, which involves radiation, endocrine disruptors, or animal or plant poisons.

Write  a 700- to 1,150-word paper that includes the following:

• Provide a brief explanation of the cause of this contamination.
• Provide an overview of the toxic effects associated with this case.
• Provide an explanation of the response or clean up associated with this case.
• Explain your opinion of the moral obligations we have, the humans, to our natural environment.
  • To what extent is the effect on the environment due to human error?
  • To what extent should we go to prevent recurrence?

Format  your paper consistent with APA guidelines.

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Assignment 1: To Build or Buy
Due Week 4 and worth 240 points

Select a small business that you visit often (e.g., coffee shop, bookstore, sporting goods store, etc.). Write a 6-8 page paper in which you:

Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail.
Determine if it would make more sense to open the new business you describe or to purchase the existing business you selected. Explain your reasoning.
Discuss the most appropriate form of ownership for your new business (assuming your current financial situation).
Outline a business plan for your business. Visit http://www.sba.gov for tools and templates.
Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful small business.
Analyze a business strategy and supporting business plan for a small business concept
Describe and analyze the necessary activities and key decisions to start a small business.
Use technology and information resources to research issues in small business management.
Write clearly and concisely about small business management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

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1. What does "exercise outsight" mean? Why is it important? Give examples of the ways in which outsight can help leaders challenge the process successfully.
2. What are "small wins"? Why are they important? Give examples of small wins.

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1. 

• Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or been) exceptionally effective. Be prepared to discuss.

 Guerrilla Marketing
Please respond to the following:

• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
• Discussion possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

2. 

• Use the Internet to learn about Facebook, Twitter, and other "social media." Describe how you see the potential of these tools to help you in a marketing campaign for a small business.

 Advertising and Promotion
Please respond to the following:

• From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.
• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.

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Assignment 1: To Build or Buy
Due Week 4 and worth 240 points

Select a small business that you visit often (e.g., coffee shop, bookstore, sporting goods store, etc.). Write a 6-8 page paper in which you:

1. Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail.
2. Determine if it would make more sense to open the new business you describe or to purchase the existing business you selected. Explain your reasoning.
3. Discuss the most appropriate form of ownership for your new business (assuming your current financial situation).
4. Outline a business plan for your business. Visit http://www.sba.gov for tools and templates.
5. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful small business.
• Analyze a business strategy and supporting business plan for a small business concept
• Describe and analyze the necessary activities and key decisions to start a small business.
• Use technology and information resources to research issues in small business management.
• Write clearly and concisely about small business management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

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BUS 411 Strategic Management

Assignment 01- Case Analysis

Instructions:

· Read the a case “MMICC 2015 Case” http://mmicc.org/2015-case/

· Form a group of 3 people and Prepare a Report (not more than 10 pages) 20 marks

The Assignment should cover the following points:

1. Brief Overview (Describe the Company and Identify the Industry)

2. Situation Analysis (SWOT/PESTLE/Porter’s Five Forces/4P’s)

3. Key Issues (Symptoms/Problems)

4. Alternatives (A set of strategic alternatives that have a potential to solve the problem)

5. Evaluation of Alternatives (How well does the alternative address the issue stated? / List the pros and cons of each alternative)

6. Recommendation

7. Implementation Plan (Steps to follow constrained by budget and timeline/Short term and long term plan/Always look for appendices)

8. Risk and Mitigation (List all the challenges that would prevent the company from successfully implementing the proposed solution/List risk mitigation strategies for every challenge)

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Post at least three paragraphs answering the three discussion questions below.

ADVERTISING REGULATION CHALLENGES SMALL BUSINESSES

US law requires advertising to be "truthful and non-deceptive." Claims must be based on actual evidence, although puffery, or exaggeration that everyone recognizes as, is allowed. However, there are no clear boundaries between what constitutes puffery and what represents deceptive advertising. For example, the class-action lawsuit accused Red Bull's slogan of being deceptive. They claimed the slogan promised some sort of physical enhancement at a minimum, such as improved concentration or reaction speed, and that customers had experienced no such boost. Others would likely disagree with this assessment and maintain that the slogan was an example of puffery that in no way guaranteed physical enhancement in and of itself. Red Bull settled the lawsuit for over $ 13 million.physical enhancement in and of itself. Red Bull settled the lawsuit for over $13 million.
Small businesses have a hard time complying with advertising law due to lack of legal departments or in-house counsel. This makes them more likely to accidentally cross the legal line between zealous promotion and deception, especially since the Internet makes it easy to develop and publish advertising campaigns. Also, because federal law allows competitors to sue each other for false advertising, some small businesses accuse large companies of using litigation as a weapon to stifle competition. For example, Procter & Gamble sued small toothpaste company Hello Products based on its "99% Natural" labels. Hello Products believed the claim was accurate and in legal compliance, but it changed the labels and settled the lawsuit to avoid paying large legal fees. That same year, Unilever sued a new mayonnaise startup, Hampton Creek,Hello Products believed the claim was accurate and in legal compliance, but it changed the labels and settled the lawsuit to avoid paying large legal fees. That same year, Unilever sued a new mayonnaise startup, Hampton Creek, claiming it could not call its product mayonnaise because it does not contain eggs.
Considering there were less than 10 false advertising decisions in 1990, but over 60 two decades later, small businesses must continue to expect close scrutiny of their advertising and adjust their strategies accordingly.
 
Discussion Questions
1.
How can small businesses ensure they do not engage in misleading advertising and protect themselves from false advertising lawsuits?
2.
Why do you believe puffery is allowed in advertising? Why is there often a fine line between puffery and deceptive advertising?
3.
Is it fair for large companies such as Unilever to target smaller firms for misleading advertising if the intent of small firms was not to mislead?

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Social Media Feedback Activity
Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

1. Establishment Feedback

Research a review-based social media site such as TripAdvisor®, Yelp®, UrbanSpoon®, Bookings.com®, Hotels.com®, or something similar.

Pick a local service establishment and review the feedback.

Provide a 3 to 5 sentence summary below.

2. Service Improvement

Identify 3 to 5 major areas of improvement.

Discuss in 3 to 5 sentences per topic how you would use the feedback from social media to improve service within the establishment.

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Gateway Hospital

Read Case Study 18-3, Gateway Hospital, in Organizational Behavior in Health Care.

1. Answer all the questions provided at the end of the case study. You must include “CONCLUSION” at the end.

2. Submit a 4–5 page paper, not counting the required title and references pages. Format your paper according to the CSU-Global Guide to Writing and APA Requirements .

3. Back up your responses with at least five (5) current sources (no older than three years), three (3) of which are peer-reviewed articles. You may not use the course textbooks, but you may use other course readings. The CSU-Global Library is a good place to find your sources.

Require:

Plagiarism % must be less than 19%

Note: The completed essay must be written in same APA format style.

I attached APA format sample of what Colorado State University requested. Please make the completed writing essay as an identical to the attached APA style. Additionally, please follow the guideline in “Gateway Hospital Essay Rubric Requirement”, please attempt to meet all requirements in the rubric.

Best of luck and thanks for your service in providing an A+ to this paper and your service will be remembered and likely to be selected in future’s needs.

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