Choose 3 types of mnemonics that are discussed in the text (or you can discuss additional ones that are not discussed in the text. Define them and give your own personal examples of each. Discuss how you can use each mnemonic in your everyday life or examples of how you may already use them in your life. 

Part 2: False Memory 

Watch Loftus TED talk and answer the following questions:

Did anything surprise you about this video? What did you learn from watching this video?

Are there any false memories that you may have had in your life? Why are you suspicious that they are not real memories?

Do you agree with parents planting false memories in their children? If so, what types of false memories would you plant and why?

Lecture Slides: 

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Research Paper and PowerPoint

Topic: Object-Oriented Data Modeling

Paper: 10-12 pages

PowerPoint: 10-12 slides

Required to write a 10-12 page research paper on a topic related to advanced data modeling. It is important to remember that there is a significant difference between a research paper and a report. A research paper involves researching a topic and using the research to derive a conclusion. It must show effort and insight.

Provide a 10 to 12 slide presentation of your Research Paper.

· Introduction Slide

· Describe the problem/topic

· Importance of Topic

· Content (5 Slides)

· Lessons Learned

· Conclusion

 Specifications:

The paper should be 10-12 pages in length, not including figures, tables, or references.

Organization:

The paper should be organized in a format that could be submitted to a journal for presentation. It should include an abstract, key words, the body, and the bibliography. At least three references from peer-reviewed journals (e.g., IEEE, ACM, available from the UMUC Library) are required. The title, your name, and page number should be at the top of each page.  Do not include a title page or table of contents.

Format:

One inch margins (top, bottom, sides); Times New Roman or Arial12 point font; Double spaced; Running head with title, name, and page numbers 

 The objective of the paper is to "research" the topic. It is not to do a design.

 Note:

· The format for the paragraph reference is (author_last_name, date_of_article). For articles sourced from the web, the format for the reference must be in accordance with APA format.

· Each reference must appear in the bibliography at the end.

· The bibliography should be listed in alphabetical order.

· References that were not used in the text of the paper should not be in the bibliography.

· Do not use more than 5 words directly from a source without quotation marks to avoid plagiarism.

Criteria for Paper Grade:

1. Compliance with APA format

2. Original work for this class

3. Creativity

4. Analysis of technical material

5. Writing ability

6. Mastery of data modeling concepts

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Few companies these days are as controversial for their business practices as Uber. However, in spite of the negative publicity they are a very widely used and growing service company that is replacing taxi cabs and even leading some people to give up their own car in favor of using Uber to get to work. The number of drivers also keeps growing.

There are too many controversies regarding Uber to keep track of, so we will focus just on three that we will examine from a utilitarian perspective. Below are three issues to look into for the assignment, and a few articles to get you started on your research:

Uber uses money from investors to keep its prices very low. They lose money on many rides, but they are willing to lose money to put the competition out of business:
Wolsen, M. (2014, July 8). Uber’s brilliant strategy to make it too big to ban. Wired. Retrieved from: https://www.wired.com/2014/07/ubers-brilliant-strategy-to-make-itself-too-big-to-ban/
Uber classifies their drivers as contractors rather than employees, which keeps labor costs down:
Frazier, R. (2016, October 14). Sharing is caring: Are Uber, Lyft drivers independent contractors? HR Hero Line. Retrieved from: http://www.hrhero.com/hl/articles/2016/10/14/sharing-is-caring-are-uber-lyft-drivers-independent-contractors-2/
Uber has allegedly used technology to evade the authorities and regulations:
Isaac, M. (2017, March 3). How Uber deceives the authorities worldwide. New York Times. Retrieved from: https://www.nytimes.com/2017/03/03/technology/uber-greyball-program-evade-authorities.html
For this assignment, you will be examining these practices of Uber through the lens of utilitarian ethics. You will need to put aside any personal feelings in favor or against Uber and instead take the cold and logical approach of weighing the good caused by their practices vs. the harm caused by their actions for each of the three issues above.

Case Assignment
Once you have finished reviewing the required background readings on utilitarian ethics and corporate social responsibility and had a chance to research the three issues on Uber mentioned above, write a 4- to 5-page paper addressing the following:

Who are Uber’s main stakeholders? Your answer should be based both on your research on Uber and the discussion in Brusseau (2012) about stakeholders.
Which stakeholders are harmed and which stakeholders benefit from Uber’s strategy of using investor money to keep prices artificially low? Does the good outweigh the bad, or vice versa? Apply the Utility Test: http://ethicsops.com/UtilityTest.php
Which stakeholders are harmed and what stakeholders benefit from Uber’s policy of classifying drivers as contractors rather than employees? Apply the Utility Test and explain whether the good outweighs the harm or not.
Finally, discuss which shareholders are harmed and which stakeholders are helped by Uber’s use of advanced software to evade authorities? Again use the Utility Test and explain whether the good outweighs the harm or not.
Assignment Expectations
Follow the guidelines in The Student Guide to Writing a High Quality Academic Paper.
Don’t forget to properly cite your sources—both in-text and as end references!
You are expected to demonstrate evidence of critical thinking—as defined in the background materials and the grading rubric. Don’t just summarize information. Instead demonstrate your ability to come to a conclusion and support your conclusion using logical arguments.

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 Imagine you are the HR manager at a company. You need to hire three (3) new people. One employee will work at the front desk as a customer service assistant, and the other two (2) will work on the production line. Give at least five (5) places you would recruit for each position and explain why each place would be a viable option. 

Write a one (1) page paper in which you:

1. Select at least five (5) places you would recruit for a customer service assistant and at least five (5) places you would recruit for production line workers.
2. Explain why each place you selected would be a viable option for recruiting employees.
3. Format your assignment according to the following formatting requirements:

    Use technology and information resources to research issues in human resource management.

   Write clearly and concisely about human resource management using proper writing mechanics.

   1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   2. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.

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 Based on your opinion, what is more, important about a product; value or brand name? 

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Identify a company or industry that you are either familiar with or one with which you would like to become more familiar. As a purchasing professional of the chosen company or industry, your job is to determine the type of purchasing organizational structure that can effectively manage procurement functions.

Write a 750 word paper that makes an argument for either a centralized or decentralized purchasing organization.

Analyze how your chosen structure will support the following:

· Vendor sourcing

· Supplier cost objectives

· Supply chain integration objectives

· Comply with local, regional, global regulations

· Development of overall purchasing competency

· Material forecasting and scheduling

· Impact on logistics strategies

Format your paper consistent with APA guidelines.

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Case Study 1: Revitalizing a Brand

Due Week 4 and worth 200 points

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your teacher for any additional instructions.double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the teacher's name, the title title, and the date. The cover page and the reference page are not included in the required page length assignment.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

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Contagion Effects of Credit Crisis:

 Explain how the credit crisis adversely affected many other people beyond homeowners and mortgage companies.  Do you believe the impact of the credit crisis is still being felt today?  Please explain, be thorough in your response and provide any available citations.

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Question 1: Describe in your own words, the difference between an international organization and a global organization. Use citations as appropriate. (DO NOT ANSWER THE QUESTION, REPLY TO THE RESPONSES FROM CLASSMATES) 

1. Gina Alcca Rivas posted Oct 25, 2017 11:11 PM

Organizations have different methods to operate. Some companies start as domestic firms which mostly operate within the USA, but with the increase in demand for products/services, they may decide to expand their business and become international firms and then global firms.  An international firm operates in various countries but each foreign business is operated separately. These type of firms typically provide goods and services for the geographic areas surrounding where operations exist. In contrast, global organizations have corporate units in many countries that are integrated to operate as one organization worldwide. (Types of Global Organizations, n.d). Also, organizations find it challenging when it comes to dealing with International HRM, particular in the areas of planning and staffing, recruitment and selection, appraisal and development, rewards as employees have different cultures, values, and perspectives. IHRM deals with a broader range of activities such as international taxation, international relocation, and coordinating foreign currencies and exchange rates. (Difference between Global or IHRM and Domestic HRM, n.d.).

References:

Difference between Global or IHRM and Domestic HRM. (n.d.). Retrieved October 25, 2017, from http://www.whatishumanresource.com/difference-between-global-or-ihrm-and-domestic-hrm

Types of Global Organizations. (n.d.). Retrieved October 25, 2017, from http://www.whatishumanresource.com/types-of-global-organizationsa

2. Roshni Malik posted Oct 26, 2017 4:52 PM

International Organizations are headquartered in the United States but have investments outside of the country, where as Global organizations have investments and profit centers in many different countries with no single center of dominance. 

Question 2: How can we use Hofstede's four dimensions–power distance, uncertainty avoidance, individualism, and masculinity–to gain insights into leader-subordinate relationships around the world? (DO NOT ANSWER THE QUESTION, REPLY TO THE RESPONSES FROM CLASSMATES)

1. Oscar Lopez posted Oct 26, 2017 2:47 AM

After analyzing this weeks material. Hofstede's dimensional views are focused mainly on national cultures from my point of view. As such, one can see how it happens to apply to todays leader-subordinate relationships. Globalization and diversity has placed leaders having to adapt to employees different backgrounds all around the world.

I happen to work for the government overseas (Germany). Leaders in my organization are placed in positions were they are to be supervisors of local nationals.  This forces them into an arena of understanding were all five dimensions prove extremely pivotal for the proper flow within the organization. German workers in my experience happen to be more individualistic than American employees, not necessarily a bad thing just an observatory fact when assessing this specific dimensional approach ("5 Cultural Dimensions," n.d.).

References

5 Cultural Dimensions. (n.d.). Retrieved from http://www.businessmate.org/Article.php?ArtikelId=4

2. Gina Alcca Rivas posted Oct 26, 2017 12:14 AM

Hofstede's four dimensions of cultural value can indeed help gain insights into leader-subordinate relationships around the world. The four dimensions, individualism-collectivism, power distance, uncertainty avoidance, and masculinity-femininity can help leaders understand better individuals and perspectives. When dealing with international / global companies, it is empirical that organizations analyze and evaluate foreign companies to see the differences across their cultures. According to Hofstede's cultural dimension, individualistic societies care for themselves and their immediate families. Whereas, in collectivist societies, people view themselves as members of larger groups and are expected to take responsibility in caring for each other. (Gill, 2017). Power distance level varies in countries. In high power distance societies (Latin America, Asia, Africa) people generally accept power as an integral part of society, hierarchy and power inequality are considered appropriate and beneficial. In contrast, low power distance countries (Israel, Denmark, Ireland) value equality and seek to minimize various kinds of social class inequality. Uncertainty avoidance is the extent to which a society feels threatened by ambiguous situations. People from high uncertainty avoidance tend to have rules to avoid conflict. In regards to masculine cultures, values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. Africa) people generally accept power as an integral part of society, hierarchy and power inequality are considered appropriate and beneficial. In contrast, low power distance countries (Israel, Denmark, Ireland) value equality and seek to minimize various kinds of social class inequality. Uncertainty avoidance is the extent to which a society feels threatened by ambiguous situations. People from high uncertainty avoidance tend to have rules to avoid conflict. In regards to masculine cultures, values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. Africa) people generally accept power as an integral part of society, hierarchy and power inequality are considered appropriate and beneficial. In contrast, low power distance countries (Israel, Denmark, Ireland) value equality and seek to minimize various kinds of social class inequality. Uncertainty avoidance is the extent to which a society feels threatened by ambiguous situations. People from high uncertainty avoidance tend to have rules to avoid conflict. In regards to masculine cultures, values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. hierarchy and power inequality are considered appropriate and beneficial. In contrast, low power distance countries (Israel, Denmark, Ireland) value equality and seek to minimize various kinds of social class inequality. Uncertainty avoidance is the extent to which a society feels threatened by ambiguous situations. People from high uncertainty avoidance tend to have rules to avoid conflict. In regards to masculine cultures, values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. hierarchy and power inequality are considered appropriate and beneficial. In contrast, low power distance countries (Israel, Denmark, Ireland) value equality and seek to minimize various kinds of social class inequality. Uncertainty avoidance is the extent to which a society feels threatened by ambiguous situations. People from high uncertainty avoidance tend to have rules to avoid conflict. In regards to masculine cultures, values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. Ireland) value equality and seek to minimize various kinds of social class inequality. Uncertainty avoidance is the extent to which a society feels threatened by ambiguous situations. People from high uncertainty avoidance tend to have rules to avoid conflict. In regards to masculine cultures, values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. Ireland) value equality and seek to minimize various kinds of social class inequality. Uncertainty avoidance is the extent to which a society feels threatened by ambiguous situations. People from high uncertainty avoidance tend to have rules to avoid conflict. In regards to masculine cultures, values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. values such as achievements, ambition, power, and assertiveness are preferred over tender values. (Gill, 2017). In all, it is essential that firms and organizations understand all the different cultures around the world to the business successfully and have durable relationships. 

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Imagine you are the HR manager at a company. You need to hire three (3) new people. One employee will work at the front desk as a customer service assistant, and the other two will work on the production line. Give at least five (5) places you would recruit for each position and explain why each place would be the viable option. 3) new people. One employee will work at the front desk as a customer service assistant, and the other two (2) will work on the production line. Give at least five (5) places you would recruit for each position and explain why each place would be a viable option. 

Write a one (1) page paper in which you:

1. Select at least five (5) places you would recruit for a customer service assistant and at least five (5) places you would recruit for production line workers.
2. Explain why each place you selected would be the viable option for recruiting employees.
3. Format your assignment according to the following formatting requirements:

    Use technology and information resources to research issues in human resource management.

   Write clearly and concisely about human resource management using proper writing mechanics.

   1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   2. Include a cover page containing the title of the assignment, your name, your teacher's name, the title title, and the date. The cover page is not included in the required page length.

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